IFC, Activa Launch Insurance Program that Seeks to Benefit 1 Million Women in Cameroon

IFC, a member of the World Bank Group, partnered with Activa Assurances to launch today an insurance program in Cameroon that will boost coverage for women, including women entrepreneurs. Activa Assurances expects the program to benefit 1 million women by 2022. Under the program, Activa Assurances will provide women entrepreneurs and traders—or buyam-sellams—with insurance to protect against disruptive events in life or business operations. They will also receive training to expand their businesses. Women entrepreneurs will have access to a web portal that will provide them with a range of…

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Unilever honoured by the Humane Society of the United States for industry-leading work to end animal testing

Unilever has received the Corporate Consciousness Award at the 2019 To the Rescue! New York 10th Anniversary Gala, hosted by the Humane Society of the United States (HSUS). The award recognises Unilever’s work to end animal testing, including the company’s longstanding collaborations with the HSUS and Humane Society International (HSI).   Unilever has been developing alternatives to animal testing for assessing product safety for more than 30 years, and collaborating with leading scientists and policymakers to facilitate their adoption around the world. Last year, it became the first of the…

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The Vegetarian Butcher announced as supplier of the plant-based Rebel Whopper® to Burger King® across Europe

Unilever’s The Vegetarian Butcher announces today that it has partnered with the Burger King brand to launch the plant-based Rebel Whopper. In today’s initial phase, the Rebel Whopper powered by The Vegetarian Butcher, is being launched simultaneously in over 2,500 Burger King restaurants across 25 countries in Europe.   As a result of this deal, Burger King will become one of the biggest restaurant chains offering a plant-based patty across Europe. More people are shifting to flexitarian diets worldwide, and with this partnership Unilever is accelerating its strategy to expand…

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mcgarrybowen and Brita create the Ugliest Ugly Sweater ever, woven from recycled plastic waste

Today is National Ugly Sweater Day so what better time to highlight this great iniative by mcgarrybowen and Brita, who have created the Ugliest Ugly Sweater ever. So, what makes Brita’s sweater “the ugliest?”  Because single-use plastic bottles are wrecking our planet and filling our oceans with trash. Americans use 2,000 single-use plastic bottles every second, and nearly 70% of those are not recycled. Brita wanted to show their commitment to eliminating the nasty habit of bottled water with an idea that could work during the holiday season. So, mcgarrybowen decided…

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CAP: Children and HFSS Ads – Three Lessons from 2019

The ASA/CAP have released a post called: CAP: Children and HFSS Ads – Three Lessons from 2019. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP (and BCAP) Code defines ‘HFSS products’ as “those food or soft drink products that are assessed as High in Fat, Salt or Sugar in accordance with the Department of Health nutrient profiling model…”.  Since 1 July 2017,…

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