The ASA/CAP have released a post called: Influencer Marketing – Key Advice Resources. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing.
From infographics and webinars to Insight articles and our AdviceOnline database – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA.
Influencers’ guide to making clear that ads are ads
The comprehensive guide to ad labelling and disclosure, written in collaboration with the Competition and Markets Authority (CMA). [Click Here]
Is my post an ad and do I need to label it?
A handy flow chart to help you decide whether your post needs an ad disclosure. [Click Here]
The influencer’s cheat sheet
Some top tips for declaring ads on social media and the key things to bear in mind. [Click Here]
Affiliate marketing infographic
Four key things brands and influencers need to know about disclosing affiliate marketing. [Click Here]
CAP Insight – News-style advice written by the experts
#Ad(vice) – Making clear that an ad is an ad
There is nothing wrong with influencers entering into commercial relationships with brands, but consumers must not be misled. If content results from a commercial relationship, this needs to be made clear. Here’s some general guidance to help you ensure your influencer marketing, is ‘obviously identifiable’. [Click Here]
#InfluencingResponsibly: The ASA’s Jurisdiction
The ASA only apply the rules in the CAP Code to advertisements that fall within its scope. This is narrower than the jurisdiction of the Competition and Markets Authority (CMA) who cover all commercial practices. From ‘paid-for space’ to ‘advertorials’, we take a look at three key types of content that fall within the scope of the CAP Code. [Click Here]
Influencing your choice of influencer
Marketers are understandably keen to tap into the world of influencers to help promote their products and services. But, it’s important to remember that ads for alcohol, gambling and electronic cigarettes mustn’t appeal particularly to children or include people under the age of 25 in a significant role. Here are a few key things to bear in mind when considering who to work with on your next campaign. [Click Here]
Medicines and influencer marketing
Influencer marketing continues to grow and develop. While much of the regulatory discussion to date has been centred on labelling and transparency – the rest of the CAP Code applies, and there are some products, like medicines, that can’t be endorsed by certain people (e.g. ‘celebrities’). Here’s some clarity on the ASA’s ruling on this and what it means for brands and influencers alike. [Click Here]
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Influencing Responsibly – Webinars
Webinar #1 – Ad Labelling & Disclosure
In this webinar, we focus on busting some of the myths around ad labelling and disclosure. [Click Here]
WE’RE PLANNING TO RUN MORE WEBINARS ON THIS TOPIC, COVERING ISSUES SUCH AS TARGETING AND CONTENT RULES – MAKE SURE YOU’RE SIGNED UP TO OUR TRAINING AND EVENTS ALERTS TO HEAR WHEN THEY’RE COMING.
AdviceOnline and Advertising Guidance
Our database of advice and formal guidance notes