CAP – New rules on use of data for marketing: naming prizewinners and marketing to children

The CAP have released a post called: New rules on use of data for marketing: naming prizewinners and marketing to children. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing.

During our consultation on the use of data for marketing (section 10 of the CAP Code), we identified two wider Code issues that required further consultation: the age at which consent to marketing can be given by children in the absence of consent from the holder of parental responsibility (which is, in part, affected by Article 8 of the GDPR and section 9 of the Data Protection Act 2018); and the lawful basis for publishing the personal data of prizewinners (which is affected by the bases for processing personal data set out in Article 6 of the GDPR).  

We carried out a four-week consultation on changes to rule 10.15 (on marketing to children) and rule 8.28.5 (on naming prizewinners), which has now been completed, and we’re introducing the new rules with immediate effect. 

Our regulatory statement announcing this decision, and containing the new rules, and our evaluation of consultation responses are now available.

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