Tag: data

Consumers across the globe are increasingly comfortable sharing their data

Stuart Mitchell

New research launched by the Global Data & Marketing Alliance (GDMA), in partnership with Acxiom and the Data & Marketing Association (DMA), reveals that over half of surveyed consumers (53%), across 16 countries, agree that the exchange of personal information is essential for the smooth running of modern society. Consumers are increasingly comfortable with data sharing, especially if there is a clear benefit of doing so. The vast majority of global consumers (82%) are prepared to engage with the data economy in 2022. These findings come from the 2022 ‘Global…

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CAP – New rules on use of data for marketing: naming prizewinners and marketing to children

Stuart Mitchell

The CAP have released a post called: New rules on use of data for marketing: naming prizewinners and marketing to children. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. During our consultation on the use of data for marketing (section 10 of the CAP Code), we identified two wider Code issues that required further consultation: the age at which consent to marketing can be given…

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