Category: Articles

One in four community causes fear for their survival says Co-op

Stuart Mitchell

A quarter of local causes that are the lifeblood of communities in the UK fear for their survival, according to a unique study conducted by the Co-op. One in four of the 1,500 groups surveyed by the Co-op, which has given more than £20m to local causes since it re-launched its membership scheme in September 2016, said they are either worried or very worried about the future of their organisation. When asked about their concerns for what lies ahead, more than half (56 per cent) said they were witnessing a…

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The ‘Dublin Conversation’ launches 100 days of discussion to create better thinking and doing

Stuart Mitchell

Can you pour cold water on profound new thinking that could transform PR, Comms, and Advertising? A new grassroots campaign, the ‘Dublin Conversation’, is planning what could be the biggest-ever shake-up in new thinking and doing, to enable public relations and advertising to be fitter for purpose, seize new opportunities, and address wider issues of growing distrust, division, and ‘fake news. The Dublin Conversation is running an intellectual version of the ‘Ice Bucket Challenge’, inviting anyone around the world with an interest in the future of communications to pour cold…

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P&G Claim Ariel & Lenor’s ‘Long Live Fashion Formula’ Quadruples Life of Clothes

Stuart Mitchell

An announcement from Procter & Gamble’s leading brands, Ariel and Lenor, have claimed its ‘Long Live Fashion Formula’ could extend the life of clothes by four times, keeping them looking new for longer. By switching from a powder to liquid or single-unit-dose format like Ariel pods, adding a Fabric Conditioner, such as Lenor, and washing on a cold and quick cycle, consumers can quadruple the life of their clothes. Extending the life of one in five garments in Europe by just 10% per year would save enough carbon to power…

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New Analysis Shows That Quality Journalism is Winning the War on Attention

Stuart Mitchell

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.  Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium digital inventory (comprising digital inventory across all WMG brands) in 2017* outperforms all of Moat’s benchmarks by between 16% and 73%. In addition, when looking at the quality of engagement delivered by WMG brands the…

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Medical charities collaborate to ensure research results are shared

Stuart Mitchell

23 members of the Association of Medical Research Charities (AMRC) are working in collaboration to develop and launch a joint publication platform, AMRC Open Research.  By removing traditional barriers and delays to publication, the new platform will help the charities maximise the value of the donations they receive by making it possible for every output from the research they fund to be rapidly and openly shared. The AMRC Open Research will use services developed by F1000 and a publication process first used on F1000Research. This process has since been adopted…

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