Category: Ethical News (non Marketing)

Srishti Bakshi begins her #billionsteps for a safer India for Women

Stuart Mitchell

Srishti Bakshi, the Founder of CrossBow this week embarked on her pan India walk with team Crossbow, covering 3800 kms over 260 days from Kanyakumari to Srinagar. The walk began from Vivekananda College, Kanyakumari (Tamil Nadu). The walk is aimed at creating awareness across India for women’s safety and empowering them through digital and financial literacy. UN Women’s Empower Women Initiative is dedicated to empowering women to achieve their full economic potential by inspiring both men and women to become to become advocates, change makers and leaders in their community. You…

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Royal Mail & Eye Health UK join forces to promote good eye health

Stuart Mitchell

Royal Mail and Eye Health UK, the charity responsible for National Eye Health Week, are joining forces to promote the importance of good eye health to millions of households across the UK, with a postmark. The special National Eye Health Week postmark will appear on all stamped mail delivered by Royal Mail between 21 – 23 September 2017. It’s hoped the postmark will not only be seen by millions, but also encourage people to think about their eyes and how much they rely on good vision to do everyday things…

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Public Health England launches app to get people walking faster

Stuart Mitchell

As part of it’s ongoing “One you” physical activity campaign, created by Freuds,  Public Health England has launched an app to get people walking faster.  The accompanying ad was created by M&C Saatchi. Launched in March 2016, “One you” is an ongoing campaign that targets 40- to 60-year-olds who have to look after children as well as aging parents. 4 out of 10 (41%) adults aged 40 to 60 in England walk less than 10 minutes continuously each month at a brisk pace. Over 6.3 million adults aged 40 to 60 do…

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The Resuscitation Council (UK) release Lifesaver VR

Stuart Mitchell

The Resuscitation Council (UK) today released Lifesaver VR, their new interactive life-saving app, to teach people what to do when someone has a cardiac arrest. Lifesaver VR invites people into a time-critical situation and to make decisions while learning to save a life. This unique and useful app can be downloaded for iPhone and Android and has a linear version for browser use. Lifesaver VR is a free app designed to teach effective CPR skills and provide people with the confidence to use them in an emergency situation. It is…

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Organic Trade Association sues USDA over failure to advance organic livestock standards

Stuart Mitchell

Taking action to defend the organic seal and organic standards, the Organic Trade Association has filed a lawsuit against the U.S. Department of Agriculture over its failure to put into effect new organic livestock standards. “We are standing up on behalf of the entire organic sector to protect organic integrity, advance animal welfare, and demand the government keep up with the industry and the consumer in setting organic standards,” said Laura Batcha, Executive Director and CEO of the Organic Trade Association. The suit alleges the U.S. Department of Agriculture violated…

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