Category: Industry News

ASA – New guidance aims to ensure in-game purchases are advertised responsibly

Stuart Mitchell

The ASA/CAP have released a post called: New guidance aims to ensure in-game purchases are advertised responsibly. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published guidance for advertisers to help them ensure that in-game purchases are marketed responsibly.   The guidance aims to ensure consumers are better protected, amidst increased awareness of concerns about the potential for in-game purchasing to mislead consumers.…

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Marketers’ Digital Skills Stagnate And Decline During The Pandemic

Stuart Mitchell

New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that digital marketing skills have stagnated or declined during the pandemic.  The report finds that unlike many other sectors – which saw digital skills accelerated by the pandemic – the majority of digital marketing skills stagnated or declined between 2020 and 2021. This decline has occurred across almost all sectors, and at all job levels, with skills in Analytics & Data falling the most (-6%), followed by Content Marketing (-4%) and…

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CAP – Squash those Code breaches – it’s Veganuary!

Stuart Mitchell

The ASA/CAP have released a post called: CAP – Squash those Code breaches – it’s Veganuary!. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Just as you’re still processing March 2020, here comes January 2022! For many, the new year brings health-conscious resolutions – gyms, diets, life overhauls, and in recent years, Veganuary. Whilst the popularity of a vegan January might be increasing, there…

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PRCA partners with ISMAUK to tackle stress and mental health issues

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has partnered with the International Stress Management Association (ISMAUK) to help reduce the stigmas attached to stress and mental health issues in the PR and communications industry.  ISMAUK is the leading professional body for workplace and personal stress management, wellbeing and performance, and will collaborate with the PRCA on events and initiatives throughout 2022, to help support its UK members.  Earlier this year, the PRCA, CIPR, and Opinium conducted research, which found 90% of PR professionals have struggled with their mental wellbeing to some extent over the past…

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CAP – CBD marketing: a potted guide for budding entrepreneurs

Stuart Mitchell

The ASA/CAP have released a post called: CBD marketing: a potted guide for budding entrepreneurs. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the recent announcement that the UK has become the world’s second largest consumer market for cannabinoid products, the importance of ensuring that CBD advertising is compliant with the Advertising Codes is more essential than ever. Here are four top tips…

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