Category: Industry News

CAP – Changes to our Copy Advice service

Stuart Mitchell

The ASA/CAP have released a post called: Changes to our Copy Advice service. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From 5pm on 17 December, we will be removing our copy advice telephone line, which will result in all copy advice enquiries being channelled through our webform. After careful consideration, we believe that this change is necessary to maintain fairness and quality of…

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CAP – The CAP Code and the rules for video sharing platforms

Stuart Mitchell

The ASA/CAP have released a post called:  The CAP Code and the rules for video sharing platforms. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From today, 7 December 2021, the way we regulate advertising on some video-sharing platform (VSP) services will be changing. We have been designated by Ofcom as the co-regulator for VSP-controlled advertising appearing on UK-regulated VSP services. A new Appendix has been included…

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ASA – Our year-long monitoring sweeps tackling age-restricted ads on children’s websites and YouTube channels

Stuart Mitchell

The ASA/CAP have released a post called: Our year-long monitoring sweeps tackling age-restricted ads on children’s websites and YouTube channels. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a summary of our quarterly online monitoring sweeps to identify and tackle age-restricted ads appearing in children’s media. For twelve months, between 1 April 2020 and 31 March 2021, we proactively monitored and tackled…

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ECI, PRCA to Release International Ethics Data with Country-Specific PR-Industry Commentary

Stuart Mitchell

The Public Relations and Communications Association (PRCA) and Vienna, Virginia-based Ethics & Compliance Initiative (ECI) announced today the launch of a collaborative roll-out of nation-specific ethics and compliance data, generated through the ECI Global Business Ethics Survey® (GBES®), with accompanying public relations industry commentary and insights from PRCA-affiliated experts. The PRCA and ECI will release country-specific fact sheets over the course of several months, highlighting five key metrics that are indicative of the state of workplace ethics in organisations around the world: ethical culture strength; pressure to compromise ethical standards;…

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CAP – Food intolerance and allergy testing: some top tips on making sure the ASA tolerates your ads

Stuart Mitchell

The ASA/CAP have released a post called: Food intolerance and allergy testing: some top tips on making sure the ASA tolerates your ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It may be difficult to digest but the ASA and CAP have found that some ads for testing services are making misleading claims about detecting food intolerances, allergies or sensitivities.   The NHS and…

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