Category: Industry News

Make Ethnicity Pay Gap Top Priority – PRCA REEB

Stuart Mitchell

  The PRCA’s Race and Ethnicity Equity Board (REEB) recently called for PR and communications organisations to disclose their ethnicity pay gaps ahead of the UK’s Ethnicity Pay Gap Day on 8th January. The push comes as figures in the 2021 PRCA UK PR Census reveal the industry’s ethnicity gap as £8,084.50 (or 16%). Organisations looking to track and act on ethnicity pay gaps are encouraged to use PRCA REEB’s free and comprehensive Ethnicity Pay Gap Guide. The guide features advice on how to overcome challenges in ethnic pay reporting, including how to…

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CAP: On the road again: travel marketing and COVID-19

Stuart Mitchell

The ASA/CAP have released a post called: On the road again: travel marketing and COVID-19. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Non-essential travel may now be possible, both within the UK and, subject to government restrictions, further afield.  But before travel marketing campaigns take off again, it’s important to make sure that they are compliant with the rules. Whether you are advertising…

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CAP – Stay up to data: four key tips on using personal data for marketing

Stuart Mitchell

The ASA/CAP have released a post called: Stay up to data: four key tips on using personal data for marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. On 26 April 2006 the Council of Europe decided to launch a Data Protection Day to be celebrated each year on 28 January, the date on which the Council of Europe’s data protection convention, known as…

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ASA – New guidance aims to ensure in-game purchases are advertised responsibly

Stuart Mitchell

The ASA/CAP have released a post called: New guidance aims to ensure in-game purchases are advertised responsibly. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published guidance for advertisers to help them ensure that in-game purchases are marketed responsibly.   The guidance aims to ensure consumers are better protected, amidst increased awareness of concerns about the potential for in-game purchasing to mislead consumers.…

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Marketers’ Digital Skills Stagnate And Decline During The Pandemic

Stuart Mitchell

New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that digital marketing skills have stagnated or declined during the pandemic.  The report finds that unlike many other sectors – which saw digital skills accelerated by the pandemic – the majority of digital marketing skills stagnated or declined between 2020 and 2021. This decline has occurred across almost all sectors, and at all job levels, with skills in Analytics & Data falling the most (-6%), followed by Content Marketing (-4%) and…

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