Category: Industry News

European Communication Monitor 2022 survey launched: The largest international poll on communications trends

Stuart Mitchell

The European Public Relations Education and Research Association (EUPRERA) has launched its annual poll on the status and future of strategic communication and PR. Communication professionals across Europe are invited to participate in the survey, which is available here until March 12. The European Communication Monitor, now in its 16th year, addresses highly debated topics such as the practical challenges of diversity and inclusion in stakeholder communications, empathetic leadership in communications teams, CommTech and digital transformation, and quality in communications consulting. The survey will identify characteristics of excellent communication departments and explore…

Read More

CAP – I can see clearly now: an update on the implementation of superimposed text guidance

Stuart Mitchell

The ASA/CAP have released a post called:  I can see clearly now: an update on the implementation of superimposed text guidance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In late 2019, BCAP introduced tighter new guidelines governing the presentation of superimposed text in TV advertising (the “small print” used to communicate additional information on screen), drawing on our own consumer research. Superimposed text…

Read More

PRCA Race & Ethnicity Equity Board appoints Emmanuel Ofosu-Appiah as Vice Chair

Stuart Mitchell

Emmanuel Ofosu-Appiah has today been appointed Vice Chair of the PRCA’s Race and Ethnicity Equity Board (REEB). Emmanuel joined REEB in January 2021 and currently leads the ethnic men in PR and social mobility work stream. He is a leading voice on the topic of diversity and inclusion in PR and is passionate about creating long-term change to ensure diverse talent can thrive within public relations. Emmanuel is a strong supporter of  REEB’s Ethnicity Pay Gap guide and vocal about increasing the amount of Black men in senior positions in corporate…

Read More

ASA – ASA publishes findings on racial and ethnic stereotyping in ads

Stuart Mitchell

The ASA/CAP have released a post called:  ASA publishes findings on racial and ethnic stereotyping in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published the findings of a major project which looked at the extent to which portrayal of race or ethnicity in UK ads might give rise to harm or serious offence, including by reinforcing adverse stereotypes.  The findings both…

Read More

CAP – Six top tips to avoid misleading advertising

Stuart Mitchell

The ASA/CAP have released a post called: Six top tips to avoid misleading advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Year on year, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives relate to misleading advertising, proving that this is an issue that consumers take seriously and that all marketers should be mindful of. Here are our top tips to…

Read More