Category: Past Campaigns

We wish to showcase older ethical marketing campaigns which we admire from before we were around.

Past Campaigns – Ikea – Dining Room

Stuart Mitchell
Ikea - Dining

It’s incredible to think that only 5 years ago JC Penney were boycotted by One Million Moms for featuring a lesbian couple in one of their mother’s day ads, and yet nearly 20 years before that in 1994 Ikea broke convention and featured a gay couple in one of their ads. At the time Fred Danzig, editor of the trade magazine Advertising Age said: “It is one small step for Madison Avenue, but it is one giant leap for the gay community, there has never been anything like this before.”…

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Past Campaigns – Aids – Don’t Die of Ignorance

Stuart Mitchell
aids

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which I think was one of the singularly most effective campaigns of all time, it is from 1986: 30 years on and John Hurt’s gravelly tones, and the stark imagery are still etched in the mind of many British people. In an age with things like wkipedia at our fingertips it is…

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Past Campaigns – Always #LikeAGirl – Unstoppable

Stuart Mitchell
always

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from 2015, and was a follow on from a hugely successful campaign in 2014 which I will feature later: This campaign was a follow up to 2014’s incredibly powerful #LikeAGirl campaign which was one of the biggest digital advertising success stories in the world. It went viral in just a few days, sparking…

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Past Campaigns – The Dove Self-Esteem Project

Stuart Mitchell
DSEP

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which was highlighted by the Chris Arnold in the interview we did with him : The Dove Self-Esteem Project (DSEP) was launched by Dove in 2004 when its Campaign for Real Beauty was in its infancy. The Campaign challenged the beauty status quo and offered a broader, more democratic view of beauty.…

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Past Campaigns – Team Refugee

Stuart Mitchell
Team Refugee

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from 2016: Against all odds, in the summer of 2016 a team of 10 refugees from war-torn nations competed in the Olympics. The first ever Refugee Olympic Team, who competed under the Olympic flag, acted as a symbol of hope for the millions of refugees around the world risking their lives to flee…

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