The Chartered Institute of Public Relations (CIPR) has confirmed they are now a signatory to the International Declaration of Communications Professionals and Researchers for a Healthier, Viable, Better World. The Declaration has been drawn up by Orbicom, the International network of UNESCO Chairs in Communication, and publicly commits the communications community to put their expertise to work in supporting society.
The Declaration commits signatories to:
- Shoulder responsibility through information and communications
- Develop, share and continuously improve knowledge
- Play a full part in the transition to a sustainable future
- Be open, transparent, and honest in communications
- Honour the power of active listening through lively and inclusive dialogue
We are proud to support this Declaration and publicly embrace the commitments within it. Our story over the last 12 months has been about the incredible efforts of public relations professionals in supporting their organisations, colleagues, clients, and peers through the challenges of the pandemic. It is right that we begin to now turn our attention to transitioning into a better, fairer, and sustainable world and understanding the responsibility that ethical, transparent, and reliable communication will play in its delivery.
We will use this to hold ourselves to account. As we are demonstrating with this month’s #EthicsMatter campaign, we are committed to giving members the resources, information, and networks to use and take into their workplaces and to their clients, as we continue in our mission to support members demonstrate their value to society through purpose driven public relations.
CIPR President, Mandy Pearse Chart PR, FCIPR