The Chartered Institute of Public Relations has announced the shortlist for its 41st Excellence Awards which recognises outstanding achievement in PR and communications practice.
125 organisations and public relations professionals will showcase the impact of their work on business and society across 30 hotly contested categories in the UK’s premier public relations awards ceremony. Read the full shortlist below.
Tickets are now available to purchase for the live award ceremony on Wednesday 2 July at the Royal Lancaster Hotel in London where the winners will be announced.
The Excellence Awards continue to showcase the exceptional talent and innovation that defines our profession. The calibre of entries this year has been outstanding, demonstrating how strategic communication drives meaningful impact across so many different sectors. I extend my heartfelt congratulations to all those shortlisted. Excellence in PR isn’t just about creativity – it’s about delivering real change and positive outcomes that matter. I look forward to celebrating these achievements and the great work our profession accomplishes with you all in July.
CIPR President Advita Patel Chart.PR, FCIPR
- Book your ticket to attend the Excellence Awards live ceremony
CIPR EXCELLENCE AWARDS 2025 SHORTLIST
Corporate and Business Communications Campaign
- Cardew Group
Foxtons: Driving brand awareness and strategic repositioning - ‘Cause x Cowshed x phs Group x Prostate Cancer UK
The BOG STANDARD and Back in the Game - Companies House
Get ready for changes to UK company law - MHP Group x Hilton
The Taste of Zero Waste - Red Consultancy
Currys ‘Save Black Friday’ Campaign - Skipton Group
Skipton Group Home Affordability Index: Redefining housing affordability - Templemere PR
iCoupon: Delivering international business growth with B2B PR - WPP Team Helix
Seizing Uncertainty
Internal Communications or Employee Engagement Campaign
- BAT
Energising employees to deliver a Smokeless World. - Defence Equipment and Support (DE&S)
Landing change with people too busy to care - Financial Times
Building AI confidence and engagement at the FT - Headland
Educating and empowering Unilever employees to use AI - Red Consultancy
The Wrap – Engaging McDonald’s Gen Z workforce - The Marketing Pod and E.ON Next
Bringing energy leaders together at E.ON’s Playmakers event - Tin Man and Cadbury
Yours for 200 Years - Westmorland and Furness Council
Together we are… Westmorland and Furness
Consumer Relations Campaign
- GOLD79
The Pinter Back Yard Bar Awards - Good Relations
Safe Phrases - Mischief
LEGO: Message to Space - PrettyGreen & Hasbro
Mummy Pig’s Pregnancy Announcement Breaks The Internet - Smoking Gun
Nemesis Reborn: Back with a vengeance - Splendid Communications
The Farmonic Orchestra - Words + Pixels & Back Market
The Refurbished Restaurant - Yorkshire Building Society
Helping first homes happen
Public Sector Campaign
- Kindred
Probation: Seeds of Change - Lancashire Police and Crime Commissioner and Lancashire Constabulary
Don’t Drug Drive - MHP Group
Fake Always Breaks - North East and North Cumbria Integrated Care Board
‘Trusted Voices’ – Vaccines in Pregnancy - Stripe Communications
‘Have the Chat’ about Organ and Tissue Donation - Sunny Side Up
New Covent Garden Market: Food for Discerning Diners - Tower Hamlet Council and London Fire Brigade
ChargeSafe Tower Hamlets - Translink
York Street Station & Underpass Campaign
Social Purpose Campaign
- Good Relations and Rise365
World’s First Emojis With Black & Mixed-Race Hairstyles - Mantra Connexions Ltd
Rodrigues Tech Lab Campaign - Pic PR
The Euros Guide to VAWG - PLMR for the Commonwealth War Graves Commission
‘Lighting Their Legacy’ Campaign - Specsavers and The Big Issue
Improving Access to Care For People Experiencing Homelessness - The Romans
The Open Kitchen (Deliveroo) - Tin Man and Cadbury Fingers
Trick or Treat BSL Edition
Public Affairs Campaign
- 56° North
Helping Nationwide to reform Buildings Societies Law - Cardew Group & Alstom
‘Fill the Gap’, Saving Alstom’s Derby Factory - Connect
Seen but not heard: Improving access to care - Inflect
Funding the Nation: Optimising HMRC - PRCN
National Programme for the Control of Infectious Diseases - VEON
Standing with Ukraine during unprecedented crisis - Weber Shandwick
The Unwelcome Home - Words + Pixels
Lime: Changing Spaces
Not-for-Profit Campaign
- AMMF – The Cholangiocarcinoma Charity
Rethink Liver Cancer - British Heart Foundation
Heart Month 2024 - Earnies
Killed Here for Killed Women - Good Relations and Holocaust Educational Trust
Testimony 360 - PLMR for the Commonwealth War Graves Commission
‘Lighting their Legacy’ Campaign - Scouts
Announcing the new Chief Scout - See Media
Sugar Hill Regeneration See Media & Leeds Federated - Tin Man and Guide Dogs
The Mutt-ley Crew
Healthcare &/or Well Being Campaign
- Agriculture and Horticulture Development Board and Pinstone
Bluetongue-3 Virus Outbreak Communications Campaign - AMMF – The Cholangiocarcinoma Charity
Rethink Liver Cancer - North East and North Cumbria Integrated Care Board
Trusted Voices – Vaccines in Pregnancy - Orchard
The Big Skipton Sleep Out - Splendid Communications
All Mos Save Lives – Movember - Third City
What Are You Smoking? - Translink
York Street Arts-Led Regeneration Driving Communities Wellbeing - University of Birmingham
SMART Schools: Rethinking Smartphone Policies for Teens
Integrated Campaign
- Agriculture and Horticulture Development Board and Pinstone
Bluetongue-3 Virus Outbreak Communications Campaign - Good Relations with Sips & Bites Pepsico
Extra Flamin’ Hot: Hot Couture - MHP Group
Fake Always Breaks - Ready10
Ready10 & McDonald’s: The Meal - Third City
Face Forward - Tideway
Celebrating a greener future for the River Thames - Virgin Media O2, Agencies: VCCP faith, Broadcast Revolution
Daisy vs The Scammers - Weber Shandwick
Voice of the Nation
Beauty, Fashion & Lifestyle Campaign
- Coach
Self-Expression Through Gaming - Ideas Network
The Beating Heart of Belfast - The Glenmorangie Company
Spirited magazine: Inspiring teams at Moët Hennessy - The Romans
The Croissant Handbag (Lidl) - Umpf x Clarks Village
Making Clarks Village Top Dog for Outlet Shopping - Umpf x Clarks Village
Umpf+Clarks Village: The World’s Biggest Santa Skate - Umpf x Trinity Leeds
Glass Act: A Farke-ing Great PR Campaign
Environmental Campaign
- Cambridge Zero at the University of Cambridge
Cambridge is Forging a Future for Our Planet - Helen Deakin Communications and SongBird Survival
Nesting Birds & Pesticides: Uncovering the Hidden Impact - SBW
Workplaces of Wales. Let’s get it sorted. - SHOOK & Material Focus
Britain’s Biggest Fraudster ‘Cashes In’ - University of Edinburgh
Launch campaign for Scotland Beyond Net Zero (SBNZ) - Words + Pixels & Back Market
The Refurbished Restaurant
Low Budget Campaign
- Conscious Communications
Get Portion Wise - Earnies
Killed Here for Killed Women - Good Relations & Rise365
World’s First Emojis With Black & Mixed-Race Hairstyles - Good Relations & Zoopla
Buy With My Little Eye - Propellernet
World’s Bluest Water: Search & PR Success Story - Sunny Side Up
New Covent Garden Market: Food for Discerning Diners - Tin Man and Guide Dogs
The Mutt-ley Crew - Umpf x Belling
Umpf x Belling: A Low-Budget Recipe for Success
STEM Campaign
- British Antarctic Survey
The unforgettable voyage: taking the public to Antarctica - British Geological Survey
BGS: Quake it off - Canny Comms
Digital battlefield revolution: making the invisible visible - Canny Comms
Operation silent advantage: Fering’s electric military vehicle - Stone Junction
EMPOWERING RESEARCHERS, DATA TO PUBLICATION - The Romans
Equinix – The Internet, Herself - University of Oxford / Oxford University Museum of Natural History / University of Birmingham
Uncovering Oxfordshire’s Dinosaur Highway - WPR
IMI: The Road Ahead
Sport or Entertainment Campaign
- 56° North
Securing the 2026 Commonwealth Games for Glasgow - ‘Cause x phs Group x Prostate Cancer UK
Back in the Game - Mischief
Team GB: Accents of Greatness - PrettyGreen & Hasbro
Mummy Pig’s Pregnancy Announcement Breaks The Internet - Stripe Communications with The London Dungeon
The London Dungeon: Wonka Worker - The MTM Agency
Empowering women to ‘Get into Golf’ - The Romans
Roddick Returns (Betway) - Umpf x Trinity Leeds
Glass Act: A Farke-ing Great PR Campaign
Travel, Transport, or Tourism Campaign
- Cubaka x Avanti West Coast
Safety Thirst: How beer made rail travel safer - Golley Slater & Transport for Wales
No Second Chances for Transport for Wales - Good Relations
Musical Routes - Perceptive Communicators and Lost Shore Surf Resort
Lost Shore – Making Waves in UK Tourism - Smoking Gun
Nemesis Reborn: Back with a vengeance - Stripe Communications with The London Dungeon
The London Dungeon: Wonka Worker - Translink
GRAND Pianist Competition - Words + Pixels
Lime: Changing Spaces
Education Campaign
- 23Red
The Open University: Getting Students Workplace Ready - Cambridge University Press & Assessment
OCR’s Striking the Balance campaign - Fanclub & smol
Clean Up Child Hygiene Poverty - Keele University
From the lecture theatre to the operating theatre - Kindred
Raising the profile of T-levels among parents - The Romans
Ross Kemp Behind Bars (SmartDispense) - The University of Manchester
Making a Difference, Since 1824 - University of The West of Scotland
Find Your Place
Best Use of Media Relations
- Barclays
Swiftonomics - ‘Cause x phs Group x Prostate Cancer UK
The BOG STANDARD and Back in the Game - Golley Slater & Bluestone National Park Resort
Building Bluestone’s Profile Through Place, Proposition and Purpose - Olivia Rickman Communications
Perth Museum opening - PrettyGreen & Hasbro
Mummy Pig’s Pregnancy Announcement Breaks The Internet - Stripe Communications with the London Dungeon
The London Dungeon: Wonka Worker - WPP Team Helix
Seizing Uncertainty - Yorkshire Building Society
Standing With Savers
Best Channel Delivery
- Mischief
Experian: The Cost of Loving - Third City
What Are You Smoking?
Best Long-term campaign
- Evergreen PR
Getting Veterans the Care They Deserve - Golley Slater & Welsh Government
Inspiring Genius Decisions During Apprenticeship Week Wales - Health And Safety Executive (HSE)
Working Minds: tackling work-related stress - LMC
Best Long-term campaign – Elmhurst Energy - Mischief
E.ON: Clean Air - SP Energy Networks and Stripe Communications
Supercharging electrical safety and power cut awareness - The Marketing Pod and npower Business Solutions
npower Business Solutions as The Voice of Business - WPR
Care UK: Fulfilling Lives
Best Use of Content
- ‘Cause
Back in the Game - Folk
Admiral: Words to Live By - GOLD79
The CLOUD NINE Temperature Calculator - PrettyGreen & Sky Kids
Silent Night, Gentle Night - The Romans
Made of Metal (OnePlus) - Third City
Face Forward - Virgin Media O2. Agencies: VCCP faith, Broadcast Revolution
Daisy vs The Scammers - Vodafone, Tin Man and Nice & Serious
The Rise of the Aggro-rithm
Best Event
- Klaxonn
Klaxonn & Grand Designs Live: 25 years of - LeedsBID (in collaboration with Chapter 81 & Rabbithole)
MONOPOLY Leeds Takeover - Popcorn PR
Taste of France: Transporting Boursin Beyond the Table - Red Consultancy and Seen Presents
The McDonald’s Best Burger Sensoriummm - The Marketing Pod, Xoserve and Fuel Bank Foundation
The price of warmth - The Romans
Nationfried (Nationwide) - Umpf x St David’s
Nessa’s Grand Arcade – A Crackin’ PR Activation - Words + Pixels & Back Market
The Refurbished Restaurant
Best long-term client care
- Building Relations PR
Building Relations PR X Barratt Redrow - ‘Cause
‘Cause + phs Group, a partnership of purpose - Cock-a-doodle-doo Communications
A Partnership that’s Beyond the Ball - Gravity Global
Onward Charge! Creating a superpower in EV charging. - Launch
Launch: Owning Long Term Client Care - Leopard Co.
12 Years of Strategic PR Success - McKenna Townsend
An integral PR partner for over 15 years - Perceptive Communicators
Specialist partner drives best long term client care
Issues, Crisis, or Reputation Management
- Agriculture and Horticulture Development Board and Pinstone
Bluetongue-3 Virus Outbreak Communications Campaign - DTEK
THE FIGHT FOR LIGHT INSTALLATION - Electricity North West
Surviving the storm of the decade - TMA Communications
Ukraine War – Day-by-Day - Words + Pixels
Lime: Changing Spaces
Best Publication
- An Garda Síochána
Newsbeat - Warwick Business School
Core magazine, Edition 14
Outstanding Young Communicator of the Year
- Chris Gannon, FINN Partners
- Ollie Manser, The MTM Agency
- Robert Esom, Swipe Right
- Shivani Lodhia, Parisi Consulting
Independent PR Practitioner of the Year
- Olivia Rickman Communications
- Philip Dorward, Tangerine Communications
- Positive Story PR consultancy and Jane Griffin PR
- Rod Cartwright Consulting
- Tillymint Marketing & PR
In-House PR Team of the Year
- Companies House
- Electricity North West
- Great Ormond Street Hospital Charity
- InnoScot Health
- King’s College London
- Met Office
- Westmorland and Furness Council
- Wheatley Group
Specialist PR Consultancy of the Year
- Battenhall
- Hard Numbers
- Honest Communications
- Kindred
- The Flywheelers
- The Marketing Pod
- Vested
- Words + Pixels
Small PR Consultancy of the Year
- 11K Consulting
- 1284 Communications
- ‘Cause
- HN Communications
- Klaxonn
- Parisi Consulting
- The Heard
- Viva
PR Consultancy of the Year
- Battenhall
- Cowshed
- Earnies
- Ready10
- The Romans
- Third City
- Tin Man
- Words + Pixels
