The Chartered Institute for Public Relations’ (CIPR) #AIinPR Panel is undertaking large-scale global research to assess the level of knowledge and competency in data and artificial intelligence within the public relations profession.
Delivered in an exclusive partnership with the Arthur W Page Society – the world’s leading professional association for senior public relations and corporate communications executives and educators – the research will report on where the profession stands with data and AI knowledge, understanding, and upskilling.
Public relations practitioners from across the world, at all levels, can take part in the research by completing this short survey.
Survey responses will be assessed by leading AIinPR academic researchers and those working on AI in PR, and will enable the Panel to report back to the industry where the profession is with data and AI knowledge, understanding, and upskilling.
Responses will also inform the next steps of the CIPR’s AIinPR Panel’s globally leading work supporting professionals to upgrade their knowledge and performance in big data and AI so that they can continue to provide governance and operational advice to senior leaders and Boards.
Data and AI literacy is an essential skill to develop for public relations practitioners who want to remain relevant. The coming months and next year will be crucial for us with AI in our own roles and in our advisory roles.
The AIinPR Panel knows there is an urgent requirement for AI-aware and public relations practitioners upskilled into real data and AI. Public relations practitioners should be at the forefront of AI innovation in our own roles and, importantly, holding organisations, businesses and brands to account on ensuring only ethical AI4Good is built and deployed, and trust is built and maintained in our roles as reputation guardians and solutions-led leaders
Kerry Sheehan Chart.PR, FCIPR, CIPR Artificial Intelligence Chair
As PR adopts cutting-edge AI and machine learning, there will be profound opportunities to more deeply understand stakeholders and deliver more personalised content and experiences. At the same time, we must be cognizant of its implications, from algorithmic bias to the need to evolve how professionals work with these new technologies.
Now is the time to assess what we know, what we don’t, and develop smart approaches. Page is delighted to support this research as a first step to ensuring CCOs and other senior communications leaders – many of whom will be the deciders on how these capabilities are deployed – have the information they need.
Eliot Mizrachi, Page VP for Communications and Content
Rarely is there as much agreement about the importance of an emerging technology as exists today about artificial intelligence.
We have seen a growing number of governments, NGOs, and businesses across the globe adopting data and AI technologies in their business processes, activities, and interactions. It is now embedded into almost every commercial and social transaction.
Understanding AI is vital for the PR profession both in our own work practices and as advisers to senior leaders. With the power for good and harm that big data and AI offers, someone has the perform the ethical guardian role. That is down to us.
Professor Anne Gregory Hon FCIPR
All survey responses will remain anonymous. PR practitioners completing the survey can opt to add their name and contact details if they would like to help with an additional short phone interview to explore the topic in further detail. Responses to the telephone interviews will also remain anonymous.
Complete the survey here.