For the second consecutive year, Colgate is continuing its partnership with one of the greatest swimmers of all time, Michael Phelps, as the global ambassador for the brand’s water conservation campaign. Today, 130 million Americans live with severe water scarcity for at least one month every year, yet 42 percent of Americans report leaving the faucet running while brushing their teeth. Phelps and Colgate are encouraging people to help save the planet this Earth Day by simply turning off the faucet.
Colgate’s goal is to bring attention to water scarcity and help save water through initiatives that include the following:
- “Save Water” with the Google Assistant: Colgate developed an Action for the Google Assistant called “Save Water by Colgate.” Users with a Google Home, or compatible smart speaker, can learn water facts, conservation tips or even ask to hear the sound of running water to “replace” the sound while brushing with the faucet off. The Action is now available to anyone with a Google Home device by saying, “Hey Google, talk to Save Water by Colgate.” This feature is also available to Amazon Alexa users when users say “Alexa, enable Save Water.”
- “Turn Off the Faucet” Sink Sticker: Colgate created a water-activated drain sticker that reveals the reminder “Turn off the Faucet” when it comes in contact with water. Now available exclusively at Walmart, the Save Water sticker is included when purchasing a Colgate Total Toothpaste special pack.
- Phelps and Family Social Media Reminders: The Phelps family will continue to encourage their social media followers to turn off the faucet while brushing to save up to eight gallons of water a day.
“While I retired from swimming two years ago, water is still very much a big part of my life and is a big part of all our lives,” Phelps said. “This Earth Day, I want to encourage all of us to help do our part in preserving water because every drop does count. Join us by simply turning off the faucet while brushing your teeth. It’s a small step that we can all do together to make a huge difference and a big impact on the world.”
Additional information on the Colgate Save Water campaign is available at EveryDropCounts.Colgate.com or by searching for #EveryDropCounts on social media platforms.