PepsiCo Announces $216 Million Investment in Long-term Partnerships with Three Major Farmer-facing Organizations to Support Regenerative Agriculture Transformation on More than Three Million Acres of U.S. Farmland

PepsiCo has announced a $216 million multi-year investment in long-term, strategic partnership agreements with three of the most well-respected farmer-facing organizations – Practical Farmers of Iowa (PFI), Soil and Water Outcomes Fund (SWOF), and the IL Corn Growers Association (ICGA) – to drive adoption of regenerative agriculture practices across the United States. The combined impact of these three strategic partnerships is expected to support the accelerated uptake of regenerative practices on more than three million acres and deliver approximately three million metric tons of greenhouse gas (GHG) emission reductions and…

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In wake of sobering IPCC report, investors, companies and policymakers called on to raise climate ambition

The latest report from Intergovernmental Panel on Climate Change, which lays out the current and growing impacts of the global climate crisis, is “devastating and harrowing—and yet it holds out hope,” said Ceres CEO and President Mindy Lubber.   “The sobering takeaway of the report is that we are headed to exceed 1.5 degrees of global warming within the next decade. However, the world’s leading scientists also tell us in the same report that we have the power to avert more catastrophic damage,” added Lubber. “Taking bold action right now could…

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CAP – Substantiation 101

The ASA/CAP have released a post called: Substantiation 101. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long…

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The Ad Council & Brady Encourage Gun Owners to ‘Prepare for Misuse’ with help from McKinney

The Ad Council and Brady have launched the newest addition to the life-saving End Family Fire campaign, “Prepare for Misuse.” The new public service advertisements (PSAs) evolve the campaign’s longtime focus on the dangers of unsecured guns by depicting the broad range of gun violence—including unintentional shootings, firearm suicide, and intentional shootings—that can be prevented through safe gun storage. The PSAs, which will appear nationwide, include a series of digital and TV spots and out-of-home (OOH) created pro bono by creative and media agency McKinney. Family fire refers to a…

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Whole Planet Foundation Announces Top 2023 Supplier Donors

Whole Planet Foundation is proud to announce 2023 top supplier donors! These brands are creating income-generating opportunities to alleviate global poverty through the Foundation’s microlending programs. Each one, committed to donating $50,000-$100,000 this year to fund microcredit, can be found in select stores and online on Whole Foods Market on Amazon. Whole Planet Foundation’s top contributing supplier donor this year is Primal Kitchen! Their $100,000 donation this year will fund more than 550 microloans creating 2,790 opportunities for entrepreneur families to prosper. Joining Primal Kitchen in this first half of…

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