There are currently 2.5 million people living with cancer in the UK, and this is set to grow to almost 4 million by 2030. Over the next two years Dunelm hopes to raise £1 million for Macmillan, which could fund 18 Macmillan professionals for one year. As well as nurses, Macmillan’s professionals range from Physiotherapists, Phycologists, Financial Advisors, Speech Therapists and Family Support Workers who all work with people following a cancer diagnosis to help them live life as fully as they can.
Dunelm’s colleagues will be taking part in local and national fundraising events, from record breaking attempts and fancy-dress days, to braving the shave and sponsored runs.
To maximise fundraising, Dunelm will be donating 5p from every cup of tea sold through its coffee shop brand Pausa to the charity, as well as selling Macmillan fundraising merchandise in 170+ stores.
If colleagues wish to personally raise funds for another charity, Dunelm will help Macmillan further through its match funding program.
Last weekend, Dunelm stores across the UK hosted a ‘Go Extra Green’ fundraising weekend to officially kick things off. As the Dunelm brand is already green, stores went extra green with great green bake offs, wearing even more green and lots of green-themed fundraising activities.
Nick Wilkinson, CEO at Dunelm said, “When it came to choosing a new charity partner, Macmillan really stood out. Their focus on treating everyone as a person with individual needs reminded us of our customer-first, inclusive way of doing things. Cancer can affect anyone, and many homes are impacted by cancer so we feel particularly inspired to support the great work Macmillan do to help individuals and their families through the physical, financial and emotional impact of a diagnosis.”
Lynda Thomas, Chief Executive of Macmillan Cancer Support said: “Right now, more people are living with cancer in the UK than ever before, meaning demand for our services is constantly growing. We will not be able to meet this need without support from partners such as Dunelm. That’s why we’re delighted to be launching this partnership and we’re looking forward to working with Dunelm staff and customers to help raise vital funds, so we can be right there for people living with cancer.”