This autumn, Nestlé are donating thousands of jars of Nescafé Coffee and boxes of Shreddies to FareShare to help families across the UK. Alongside the surplus food Nestlé donates on a regular basis, this generous provision will ensure that more children and families can start their day with a nutritious breakfast.
Nestlé are celebrating their long-standing partnership with FareShare by launching an eight week ‘Enjoy Breakfast your Way’ campaign, exclusively in Tesco stores from Wednesday 4 October. At FareShare we believe that no one should go hungry. But across the UK, 14 million people are currently facing food insecurity, including 4 million children. Now, FareShare’s survey of 9,000 teachers across England has revealed that one in four bring in food to school to support hungry children. Hunger should never be a barrier for learning. Yet more teachers than ever before are being forced to provide food for children over welfare concerns.
With bills set to rise over the winter months, the situation can only be expected to worsen. So, Nestlé’s generous donation of breakfast products couldn’t have come at a more vital time, renewing their commitment to helping FareShare fight hunger and tackle food waste in the autumn and winter months. FareShare redistributes surplus food across a network of 8,500 charities and community groups, including 2,000 breakfast, after school and holiday clubs working with children and young people. By redistributing the coffee and cereal to these local communities, FareShare and Nestlé will be helping to support families across the UK to eat nutritious, hearty breakfasts, giving them a head start at work or school.
Nestlé started working with FareShare in 2005 to help reduce food waste and make use of Nestlé’s surplus. Since then, Nestlé has provided the equivalent of more than 6 million meals to FareShare. Having jointly been awarded the ‘Best Partnership Award’ by Valpak in 2007, FareShare has continued to build a long term, strategic partnership with Nestlé, involving surplus food and product donations as well as employability schemes, volunteering and apprenticeships.
Robin Sundaram, Nestlé’s Community Regeneration Lead, spoke of the partnership: “Nescafé & Nestlé Cereals are delighted to be showcasing our existing partnership with Fareshare with our in-store campaign in Tesco which will both offer shoppers the opportunity to ‘Have Breakfast Your Way’ whilst raising awareness of FareShare and their mission that no good food should go to waste. As part of this campaign Nescafé & Nestlé Cereals will be supporting FareShare with donation of Nescafé Gold Blend and Shreddies Cereal as part of our ongoing relationship.”
Lucy Allison, Head of Food Industry at FareShare says: “We are hugely grateful to Nestlé UK for their ongoing support of FareShare and their recent generous donation of breakfast items. With demand at an all-time high due to the cost-of-living crisis, the support of our partners in the food industry is more important than ever. These donations will make a valuable contribution to helping us get good food to people who need it most, strengthening communities by supporting our network of 8,500 charities nationwide.”
