The Chartered Institute of Public Relations’ (CIPR) Engage podcast returns with a new episode reflecting on artificial intelligence’s origins and its impact on the future of public relations.
Episode 16 – PR in the Age of AI – comes one year after the launch of ChatGPT. Host Andrew Bruce Smith, marks the natural language processing tool’s first birthday by looking at the unprecedented technological advances in AI and examining how future developments will impact PR’s landscape.
This episode explores both the practical and ethical aspects PR and comms teams have to consider in the AI era. The panel discusses what AI tools and new skills practitioners will need as AI evolves, and the ethical and legal implications of implementing AI in its industry-specific use cases.
Joining Andrew are;
- Antony Cousins, Executive Director for Strategy at Cision
- Swati Virmani, Senior Lecturer at De Montfort University
This episode reflects on the rapid and transformative journey and evolution of artificial intelligence and its potential to completely reshape the nature of PR and indeed, the digital world. Our guests offer us a profound understanding of the practical and ethical dimensions of AI in PR, guiding us through to the evolving landscape of AI tool stacks and the future skills the sector will need.
Many thanks to Andrew, Antony, and Swati for taking the time to share with us their thoughts and experience.”
