Shortlisted entries were selected by this year’s esteemed jury to move into the second round of judging, which is taking place now. This year’s finalists — entries which will win a Gold, Silver or Bronze Pencil, or Merit — will be announced later this month.
FCB New York leads the world with 86 shortlisted entries. They include 31 for the “A Song For Every CMO” series for Spotify Advertising, 29 for “McEnroe vs McEnroe” on behalf of ABInBev Michelob ULTRA, and 15 for ABInBev Budweiser “The Billboard Is Yours To Take”.
With 64 shortlisted entries is Ogilvy UK London, including 26 for Dove “Toxic Influence”, 24 for Relate “The Hornicultural Society”, and 11 for “Have a Word” on behalf of Mayor of London.
Rethink in Toronto, Montréal and Vancouver is close behind with 60 on the shortlist for 19 different entries, including 10 for Penguin Random House “The Unburnable Book”, and seven for Kraft Heinz “Ketchup AI”.
Dubai-based ‿ and us has 55 shortlisted entries, including 26 for Anghami “Sole Music” and 16 for “The Undeniable Street View” on behalf of United24, Nova Ukraine, Voices of Children and Boctok SOS. With 53 is Droga5 New York for 15 different entries, including 14 for two Instacart entries: seven for “Cart Couture” and six for “The World is Your Cart”, and one for the integrated campaign of the two.
Other top agencies for shortlisted entries are TBWA\Paris Boulogne-Billancourt with 48, Ogilvy Mumbai with 45, Wieden+Kennedy New York with 43, and BBDO New York with 40.
A total of 4,975 entries from 69 countries and regions are shortlisted this year. The top five countries are the US with 1,781, Canada with 452, UK with 334, Germany with 284, and France with 265.
The complete One Show 2023 shortlist is available here.