Day: 6 June 2026

Gatorade unveils “Body of Science” – a multi-year research commitment to help close the gap in women’s hydration science across life stages

Stuart Mitchell

Gatorade has unveiled “Body of Science,” a multi-year global research commitment to advance the science of women’s hydration and nutrition. The work will be led by the Gatorade Sports Science Institute (GSSI), the brand’s research arm with four decades of expertise in human performance. GSSI will study women’s needs across life stages and critical moments, including the menstrual cycle, pregnancy, and perimenopause, and 500 women have already participated in early research. The work will help assist the 65 million women who report feeling that dehydration impacts their overall health, mood, focus,…

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Ceres applauds Maryland’s new energy affordability law, urges greater investment in efficiency program

Stuart Mitchell

Ceres commends Maryland Gov. Wes Moore’s focus on energy affordability after he signed a sweeping energy bill today that includes critical measures to shore up the power grid and cut red tape for solar projects. But the state can still improve its energy efficiency strategy.  “Energy affordability is a critical issue for everyone in the Mid-Atlantic region dealing with rising power demand. This package includes positive steps that will help Maryland modernize the aging power grid and bring more cheap solar energy online to meet demand,” said Jeff Mauk, director…

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The ICAS GLOBAL THINK TANK to co-host ‘CANNES RULES!’ – The first ever day dedicated to advertising law and self-regulation in Cannes

Stuart Mitchell

The ICAS Global Think Tank announced that it will be co-hosting ‘Cannes Rules!’ on June 23, 2026 – the first-ever day dedicated to advertising law and self-regulation in Cannes.  The full day program, which will cover critical topics such as artificial intelligence, influencers, environmental marketing, and the vital role that self-regulation plays in the advertising ecosystem – is presented by the ICAS Global Think Tank together with l’Autorité de Régulation Professionnelle de la Publicité, the European Advertising Standards Alliance, the Global Advertising Lawyers Alliance, and the International Chamber of Commerce. The…

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MākuSafe Named 2026 Work to Zero Safety Innovation Challenge Winner

Stuart Mitchell

The National Safety Council announced MākuSafe as the winner of the 2026 Work to Zero Safety Innovation Challenge, an annual competition showcasing technologies designed to address some of the most serious risks facing workers today – a core focus of NSC. Hosted by the Work to Zero initiative at the NSC Safety Summit, this year’s challenge concentrated on solutions to workplace fatigue, a critical but often overlooked hazard that impairs judgment, slows reaction time and increases the risk of incidents. The competition, held in collaboration with TechConnect, began with 10…

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Love Has No Labels Debuts New PSA Inspiring Connection in a Time When Americans Say it is Needed Most

Stuart Mitchell

Love Has No Labels, an Emmy Award-winning campaign from the Ad Council, is launching a new creative suite, including public service advertisements (PSAs), that recenters a fundamental truth: what makes us different will never change what makes us human. 91% of Americans agree that a lack of respect and courtesy is a growing problem in the United States, and 84% believe that people used to treat one another with more respect than they do today. Against this backdrop, Love Has No Labels’ new creative “What Makes Us Human,” turns attention…

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