As Movember gets underway and men across the country begin their momentous moustache marathon, new research from Gillette reveals the importance of positive feedback in men’s lives; 61% of UK men say they truly cherish ‘positive feedback’ from their male friends, colleagues and family members, especially when it comes to work (22%), relationships (19%), health advice (16%) and grooming (8%).
When it comes to the power of positivity, over a third of men (36%) say that a kind word from a partner would encourage them to do something they had been hesitant to get involved in, whilst four in ten (40%) of 16-24 year olds admit that their friends have the biggest influence on them.
Echoing this sentiment, Gillette’s continued work with Movember will this year see them once more encouraging men to get involved in the nationwide campaign, knowing that ‘whatever you grow will save a bro’, ultimately helping to change the face of men’s health.
And it seems that Movember and Gillette’s mission to encourage men to talk about their health is founded. Whilst men believe they get by with a little help from their friends, with 40% saying they felt confident that their friends, family and colleagues could come to them with their personal problems, worryingly just under half (43%) admit that they have often hidden personal issues from them, with one in three (29%) saying they would feel like a burden to those they love. What’s more, nearly half of British men (49%) have felt worried at some point during their lives that that they don’t have anyone to confide in or open up to.
As Movember’s official shave care partner, Gillette is proud to help spread the word, promote positive conversations and encourage men to be the best they can be by getting involved whether to fundraise and raise awareness of men’s health. Perhaps unsurprisingly, over half of British men (56%) have personal reasons for getting involved in charity work, citing driving factors including wanting to set a good example for children (16%), a sense of personal fulfilment (28%) and making a difference in the community (23%).
Matt Thomas, Brand Manager, Gillette UK said: “We’re hugely proud to continue our long-standing partnership with Movember. Gillette is committed to helping men be at their best and improving men’s health is absolutely central to this. This Movember, we’re encouraging everyone to show their support by Growing, Moving or Hosting for a great cause that will have a genuine impact on men’s health – and what better way to get started on the 1st Movember than with a great clean shave!”
Paul Mitcheson, Director of Cause & Brand Promotion at Movember commented: “Changing your appearance by growing a moustache for Movember is a fun way to raise funds for health programs that save and improve men’s lives. It’s also an opportunity to talk openly about the tough times in life that can affect all our mental and physical health. This research is a reminder that conversations matter; we encourage all men to sign up at Movember.com and help change the face of men’s health.”
Throughout November, Gillette is also supporting Movember with a 1 pack = 1 donation mechanic on razors available in Tesco and via Gillette.co.uk
Sign up now at Movember.com.