Tag: McCann UK

Help for Heroes and McCann UK launch “40,000 strong”

Stuart Mitchell

Help for Heroes works with McCann UK to highlight the struggles of wounded veterans with a miniature model installation located at Manchester’s Arndale Centre. The work highlights the individual models in the installation, which are based on real-life veterans. Each tells its own story of help and recovery thanks to the charity.  In exchange for a donation through the charity’s website, supporters will receive their own boxed model veteran from the exhibition. The scale model designs of the 40,000 Strong were based on real-life veterans. Each with their own story…

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Aldi and ITV Launch Signed Ad Break During Deaf Awareness Week

Stuart Mitchell

Aldi has partnered with ITV and broadcasted its first ever fully signed ad break during Coronation Street on Monday 14th May all adverts were signed to mark the start of Deaf Awareness Week (May 14th-20th). The signed ad break, which was a collaboration between the broadcaster and Aldi, will launch with the exclusive first broadcast of Aldi’s new Like Brands advert. Aldi’s new advert, created by McCann UK, features Maisie Sly, star of the Oscar winning film, the Silent Child and her mum in their first ever advertising campaign. Ad…

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