Impromptu is proud to announce the collaboration with Provision Project based in Mesa, AZ in support of Breast Cancer Awareness Month. Provision Project is a non profit organization that provides financial relief to women in active treatment for breast cancer through donations.
$1 of every sale from the pink shade appropriately named “Ribbon In The Sky” sold in the month of October from Impromptu’s premiere lipstick collection, The Lola Collection, will go to Provision Project in efforts to help this important cause that is close to the heart of founder/CEO Leyna Topete.
Inspired by Leyna’s mother Lola who developed an allergy to lipstick nearly 18 years ago, every shade has been named after something of significance to Lola’s life. “Ribbon In The Sky” is one of the most noteworthy names in honor of Lola’s personal breast cancer battle that she has been fighting for the last 10 years.
Impromptu is a new company, having only been going 3 months, but for Leyna it was an easy decision to support a community that has so immensely affected her life.
“I truly couldn’t wait to start giving back in support of a cause that has so deeply affected my life in an everlasting way,” said Topete. “My mom is my best friend and these last 10 years have been heartbreaking to see the strongest woman I know fight harder than I would have ever imagined. I’ve seen my mom fall weak to chemo, treatment after treatment, without having to carry the extra burden of financial hardship; I can only imagine what it must be like to have to worry about chemo and financial obligations. I cannot think of a better way to give back, something I intend to do for as long as possible.”
In November, Leyna plans to visit Arizona and present a check to Provision Project with money raised through sales and support. Impromptu has already raised an undisclosed amount for this important cause.