The IPA, Advertising Association and ISBA are collaborating on their first joint industry conference – RESET 2021 – which will take place on January 28, 2021 to mark the beginning of a critical year for UK advertising.
The event is for all advertising professionals across brands, agencies, media owners and tech platforms and will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public trust in advertising.
A stellar line-up of speakers from the advertising and political landscape will join the associations’ three Presidents – the AA’s Keith Weed, ISBA’s Peter Duffy and the IPA’s Nigel Vaz – to explore the key themes central to the future of every person working in UK advertising. RESET 2021 will run online 9am-1pm and tickets will cost £59 for members, £99 for non-members and a special rate of £29 for under-30s.
Says Nigel Vaz, President, IPA: “Unprecedented times call for unprecedented actions – and the IPA is delighted to be joining forces with the AA and ISBA to bring this first tripartite conference to the business at this most challenging of times. Coming at the end of January 2021 the timing could not be better in focussing our minds on what new actions we need to take to help with our economic recovery. I cannot think of a more powerful platform to reimagine the future of our business.”
Says Keith Weed, President, Advertising Association: “Our country and industry has never faced such disruption during peace-time, nor has it had such a vital role in how business and society responds to a unique crisis that affects us all. We need a combined effort across the advertising landscape to do everything in our power to be the very best that we can be. RESET is the moment for all advertising professionals to gather and focus on how we emerge stronger in order to help our country and economy recover and rebuild.”
Says Peter Duffy, President, ISBA: “Being able to stand shoulder to shoulder with our colleagues at the AA and IPA is a fantastic opportunity for ISBA and our members. Whilst this past year has been the most challenging we have ever faced we have also learnt much and are still focused on achieving positive change. RESET will give us the opportunity to bring the industry together to continue our important work”
RESET 2021 will explore three key areas during its four-hour programme:
- The Recovery – how advertising can support the UK as it deals with the fall-out of COVID-19 and moves to a new role with Europe and the rest of the world.
- Lessons Learned – the lessons from the coronavirus crisis that we must recognise and embrace to emerge stronger as an industry.
- Public Trust – how we make the system change that we need to deliver on our mission to rebuild trust in our industry and improve the advertising experience for the public.
RESET 2021 replaces the Advertising Association’s LEAD conference and ISBA’s Annual Conference in the 2021 events calendar.