IPA offers its agencies free ABC membership

The IPA has partnered with ABC to give its members free membership to ABC, worth up to £2,000 annually.

ABC is a Joint Industry Currency (JIC), releasing audited data for media buyers, planners and owners to use when trading print, digital and event advertising. They’re also a leading industry-owned auditor, with a wealth of experience in areas such as brand safety, data privacy, ad fraud and tv measurement.

Registering your agency for free ABC membership gives you and your employees free access to:

  • Current and historic ABC data through its sector-specific Data Hubs.
  • Current and historic publisher certificates using the search bar at abc.org.uk
  • An email link to ABC’s Consumer Magazine report as soon as it’s released (February each year)
  • ABC’s Consumer Magazines report early (on request – under 24-hour embargo)
  • The option to access monthly Private Agency Report for National Newspapers (under NDA)
  • Free online and in-person training
  • The chance to contribute to industry-agreed standards

ABC membership is an invaluable resource for our planning and buying teams. Having easy access to independently verified ABC data, plus their expert training and support, helps us to negotiate and make decisions based on information we can trust.
Vanessa Doyle, Head of Publishing, MAGNA UK

Knowing that ABC is a JIC run for and by the industry, providing trusted independent data to industry-agreed standards makes ABC membership a must-have for any IPA agency.
Belinda Beeftink, Research Director, IPA

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