Junior Achievement (JA) is launching a new awareness campaign aimed at connecting volunteers from the community with young people as mentors and role models. The campaign, titled “Inspiring Tomorrows™, will highlight the transformative impact a caring adult can have on a young person, not only by providing support, but by inspiring and preparing young people with essential life skills.
“Our research shows that one-in-five young people who go through the Junior Achievement program end up working in the same career field as the JA volunteer they had in our program,” said Jack E. Kosakowski, President and CEO of Junior Achievement USA. “The impact of our programs is more than teaching kids how to manage money or start a business. We have heard time and again that JA is a transformative experience for many of the students who go through it, and this is due in large part to those volunteers who deliver our programs and serve as role models to these young people.”
Each year, Junior Achievement programs reach nearly 4.8 million young people in grades K through 12. The programs are delivered by nearly a quarter-million volunteers, primarily from the business community, who teach proven programs focused on financial literacy, work readiness and entrepreneurship.
The Inspiring Tomorrows™ campaign includes one 30-second television Public Service Announcement (PSA) and four 15-second PSAs. The PSAs use changing name badges to illustrate the transformative impact of the JA program. The campaign is launching in January of 2020 and is intended to run throughout the year.
