Junior Achievement (JA) will be celebrating its centennial throughout 2019. Junior Achievement is kicking off its 100 Years. 100% Ready™ awareness campaign, which was developed by ad agency Publicis Hawkeye. The campaign includes 15-second and 30-second television PSAs featuring ordinary kids going about their daily lives but emphasizing the importance of preparing them to be “100% Ready” for their futures. This is done by gaining the important life skills promoted by Junior Achievement programs and delivered by JA volunteers. The PSAs call-to-action for those interested in volunteering is to visit www.JA.org/Ready.
During the course of the past 100 years, JA has evolved from an organization operating primarily in the Northeastern United States and teaching teens how to start a business into a multinational organization reaching more than 10 million students in 100 countries with programs that promote entrepreneurship, career and work readiness and financial literacy. In the United States, JA reaches nearly 5 million students in grades K-12.
“Very few organizations make it to 100 years, much less continue to grow and thrive like Junior Achievement has,” said Jack Kosakowski, President and CEO of Junior Achievement USA. “We are taking this opportunity to celebrate and honor what’s come before, but also look toward the future as we work to inspire and prepare our young people to succeed in our ever-changing world. Engaging volunteers through this outreach campaign is an important part of that effort.”