McCann Worldgroup was named the Most Creatively Effective Agency Network in the global 2018 Effie Effectiveness Index.
Harris Diamond, Chairman and CEO of McCann Worldgroup, said, “The Effies recognize the most important issue in marketing, highlighting whether your campaigns are effective in driving sales and increasing brand and product recognition. This is our foremost mission and I am proud that our strategic, creative and business leadership teams are being recognized for delivering ROI and effective creative approaches that build our clients’ businesses and increase their market share.”
McCann Worldgroup was also ranked as the #1 agency network for effectiveness in both the European and the Middle East & North African regions. McCann New York previously was named the 2018 #1 agency office for effectiveness in North America. McCann Asia Pacific last month won both #1 Network of the Year and Agency of the Year at that region’s Effie awards. Last fall, McCann Latin America similarly won Effie Network of the Year honors for the Latin American region.
Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup, said, “We aim to help our clients’ brands play a meaningful role in people’s lives, and this recognition proves that we are doing that, in partnership with our clients, through strategically brilliant creative that makes a real impact across categories, brands and regions.”
The Effie Index recognition follows a year in which all of McCann Worldgroup’s agencies and disciplines (McCann, MRM//McCann, Momentum, McCann Health and Weber Shandwick) have received global, regional and national awards at all of the industry’s major awards shows and industry agency rankings, including being named Agency of the Year by Adweek.
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