Leading baby accessories brand Nuby has announced its partnership with FareShare, which will fund the distribution of up to 250,000 meals to children going hungry across the UK.
Manufacturing products that cover all the moments that matter for parents – feeding, sleep, bathtime and playtime – Nuby seeks to create real world solutions at parent-friendly prices. That’s why, for every pack of Good Square Meal tableware sold, Nuby will support the redistribution of one meal for a child via FareShare.
Across the UK, 3 million children are going hungry, as food insecurity continues to disproportionately impact households with children and parents struggle to put food on the table. Like Nuby, FareShare believes every child should have access to the nutrition they need for growth and development, and is committed to supporting families in local communities across the UK. In fact, of the 8,500 local charities and community groups to which we redistribute good-to-eat surplus, 2,000 are school clubs and charities that support children.
Polly Bianchi, Director of Fundraising at FareShare, said: “We are delighted that Nuby will be supporting us this year with the Good Square Meal campaign. The donation of so many meals for children will make a significant contribution to our work getting good-to-eat food, which might otherwise go to waste, to those who need it. A huge proportion of the charities within our network support children and families, and they are working harder than ever to help those impacted by the cost of living crisis. Nuby’s generous support for FareShare will make a huge difference to our mission to get food to people who need it and make a positive difference to children across the country.”
James Russell–Watson, Head of Marketing at Nuby, said: “20% of UK households with children have reported food insecurity and this number has more than doubled in the past 3 years**. Here at Nuby, we believe that every child deserves a good square meal, so we’ve partnered with FareShare to fund the equivalent of 250,000 meals* from sales of our Good Square Meal tableware range. We’ll also be encouraging our staff and customers to volunteer with FareShare and support the fantastic work they do.”
Nuby’s campaign will support FareShare through the redistribution of up to 250,000 meals, as well as with staff volunteering opportunities. But Nuby will also be encouraging families to create low-cost recipes through their collaboration with prominent food influencers, My Little Food Critic and At Dad’s Table.
Shikha Gill, founder of My Little Food Critic, said: “I create my content to help inspire others with realistic and healthy food ideas for their children that are packed full of flavour and tasty for all the family to enjoy. I’m excited to be creating several unique recipes (with regional twists) and sharing lots of content across social media and my app throughout the duration of the campaign.”
The campaign will run until 1 May 2025 on Nuby.com and across major UK retailers such as ASDA, Tesco, Morrisons, Boots, Amazon and Smyths. This will make a huge difference to families across the UK.
