Tag: Pura

UK’S Eco-Friendly Baby Care Brand Pura Launches In U.S. With Walmart

Stuart Mitchell

Pura, the mission-driven UK baby care brand that’s good for baby and good for the planet, announced today that it has made its US debut at Walmart. The baby care brand is now available online at Walmart.com and in select Walmart stores across the country. Founded by husband and wife team Guy and Abi Fennell in 2020 in Cheshire, England, Pura is an award-winning, carbon neutral, sustainable baby care company and a certified B Corporation. Pura offers boutique brand quality at affordable prices, with wipes starting at $2.88 and diaper…

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Asda and Pura create UK’s first in-store signage from recycled nappies

Stuart Mitchell

Asda has joined forces with eco-friendly baby brand Pura to help to tackle the issue of plastic waste, by producing the UK’s first in-store signage using recycled nappies. The signs which will be used on shelving selling Pura products in 320 stores, replaces plastic shelving. It’s estimated that the equivalent of 7,220 used nappies were recycled to make the signage, approximately seven nappies per sign. Once the nappies are shredded, washed and dried, they are processed into pellets and then combined with other raw materials and pressed into boards. The…

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Path Financial named as a winner of Sky Zero Footprint Fund

Stuart Mitchell

Path Financial – the first and only national financial advisory firm in the UK set up specifically to tackle the climate crisis – has been awarded the exceptional prize of a minimum of £250K in media value, after being chosen as one of five winners of the high-profile Sky Zero Footprint Fund. The Sky Zero Footprint Fund is a £2 million advertising fund set-up by Sky to accelerate and amplify business initiatives which are driving positive behavioural change for a more sustainable world.  Path Financial is the only financial company…

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