Pink Lady® apples is proud to be supporting Storytellers, a citizen journalism project of the World Food Programme. Storytellers gives young refugees and youth living in vulnerable communities the knowledge and tools they need to share their stories, using their own words and images. Members of the Pink Lady® global family have come together to support this innovative communication concept that gives people in need the chance to produce and tell their own stories.
The World Food Programme is the world’s largest humanitarian organization, working to save and change the lives of 100 million people in 88 countries. And this year, WFP was awarded the Nobel Peace Prize “for its efforts to combat hunger, for its contribution to bettering conditions for peace in conflict-affected areas and for acting as a driving force in efforts to prevent the use of hunger as a weapon of war”. WFP is among the first on the scene in an emergency, providing food and other assistance to the victims of conflict, drought, floods, earthquakes, hurricanes and crop failures, as well as pandemics such as the current global outbreak of COVID-19.
Pink Lady’s support helps provide equipment and hands-on digital communications training, involving courses on visual communication, such as photography or filming on a smartphone. Through the Storytellers project, talented people among refugees, displaced and vulnerable communities share authentic stories with a large online audience.
Pink Lady® will also help WFP amplify these stories by sharing them on our global social channels, engaging audiences across the world with these first-hand accounts of truth and reality. For several years, Pink Lady® has highlighted WFP’s work through the Pink Lady® Food Photographer of the Year Awards and the Food for Life category. And for the past two years the awards have highlighted the inspirational work of graduates from the Storytellers programme, and we hope this new support will enable the project to reach wider audiences while engaging, educating, and empowering people to tell their own stories.
Michelle Evans, Global Head of Marketing for Pink Lady® apples commented: “We are very proud to support the Storytellers project, not only through the donation to enable more education and deliver more equipment to trainees, but by communicating these stories to our global Pink Lady® audience. We look forward to working with the passionate team at United Nations World Food Project, enabling more trainees to graduate, passing their skills and knowledge onto more people and enabling more people to tell their own story.”
Gioacchino Gargano, Project Coordinator for WFP Storytellers commented: “We’re delighted to build on the relationship we have developed with Pink Lady® through the Food Photographer of the Year Awards. The fact the Pink Lady® global teams are involved is great as it enables these important messages and stories to reach even more people. The donation will allow us to train and invest in more people, empowering them, giving them a stronger, clearer voice.”
For more information about Pink Lady® apples and the Storytellers project, please visit https://www.pinkladyapples.co.uk/storytellers