PRCA announces shift to virtual training model

The PRCA will deliver virtual training sessions to ensure public relations professionals are able to continue their professional development amidst the disruption caused by the COVID-19 outbreak.

Training sessions scheduled in March and April will be replaced with fully-interactive virtual experiences, in which delegates will be able to ask questions and download relevant materials in real-time. Those booked on to attend face-to-face training sessions will have the option to defer their bookings until later in the year.   
Live webinars will go ahead as planned and further webinars aimed at supporting members through the COVID-19 crisis will be published shortly. Last week the PRCA published a free crisis communications webinar focussed on the coronavirus outbreak for members and non-members.

The PRCA will also offer affected organisations tailored coaching packages, delivered by highly experienced crisis and change communications specialists.

PRCA Director General, Francis Ingham MPRCA, said:
“It is vital that PR professionals continue their learning and professional development over the coming months. Our industry has proved its ability to work remotely – it now has the opportunity to learn remotely.

“The current climate demands we deliver the best possible service to clients, colleagues, and the public. Our training programme is fully committed to supporting practitioners in this regard.”
Find out more about PRCA Training online or email for further information. 

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