77% of PR businesses expect the current pandemic to cause a loss of earnings, according to research published by ICCO and PRovoke.
The new service – led by Lansons Chief Executive and Co-founder, Tony Langham – connects highly experienced advisors from around the world with communications leaders seeking support.
The PRCA has partnered with international associations including EACD, IABC (EMENA), ICCO and IPRA to ensure the initiative delivers support to colleagues across the world. This international collaboration is spearheaded by the Taskforce’s Deputy Chair, Rod Cartwright.
Taskforce advisors will provide impartial and practical advice during 30-minute confidential consultations. Those seeking support can complete a form on the PRCA website, where they can also request advice from specific advisors. A list of advisors, along with information on how to request support, is available here.
PRCA COVID-19 Taskforce Chair, Tony Langham said:
“Communications leaders, both in-house and in consultancies, are going to be faced with some of the most difficult decisions of their lives in the next few weeks. The PRCA has gathered together an amazingly impressive group of leaders from across the world willing to give their time to help fellow professionals make the best decisions possible.”
He added “We all make better decisions when we talk things through with someone from outside our day to day world. The PRCA is hugely grateful to our volunteers and to the other international communications associations who have agreed to join us in rolling out on this important initiative”.
The service is the first in a series of Taskforce initiatives providing practical support to PR professionals during the COVID-19 Crisis. The Taskforce is supported by Deputy Chairs, Rachel Friend (leading on “Running an agency during COVID-19”) and Rod Cartwright (leading on “Communicating during COVID-19).
The Taskforce is seeking more communications leaders, both in-house and consultancy, to volunteer to give their time to help their fellow professionals. They can volunteer by emailing Neha Khatwani (email@example.com).
The 56 who have volunteered so far are:
|AESA (oil and gas)
|Reputation consultant, NB Thinks Ltd
|Rod Cartwright Consulting, ex-Ketchum, H&K and Text100
|PRHK / BCW (Hong Kong)
|Ex Greater Manchester Police
|Consultant / Trainer
|Middlesex University (Dubai)
|Major pharma company’
|Owens Community College/Consultant
|National Crime Agency
|Contact – for families with disabled children
|Barbara Nash & Associates LLC (Senior Strategist)
|US Air Force
|SPEY, full-service communications agency
|Government Communications Service
|The Hoffman Agency
|Institute of Internal Communications
|Freelance in maritime Communications
|Consultant, Conduit Associates
|The Winston Agency – Full Service Corporate Communications
|Momentum PR / Council of PR Pakistan