PRCA Ethical Champions 2018 rewards the most ethical agencies in PR and communications

The PRCA’s second annual Ethical Champions saw agencies in four categories achieve recognition as leaders in ethical excellence.

Ethical Champions is the latest step in the PRCA’s work to raise standards and celebrate those who uphold the highest standards, providing a guiding light for the entire PR and communications industry. It comes during the PRCA’s 2018 focus on #ethicalprofessionalism.

There were four winners:

Very small agency: Viva

Small agency: Greenhouse PR

Large agency: Cicero Group

Very large agency: Golin

Francis Ingham MPRCA, Director General, PRCA, said: “A key priority for the PRCA in 2018 is to provide strong leadership around the importance of ethical professionalism. Ethical Champions plays a big part in that focus, recognising the consultancies that are doing their best to be model employers, recruiters, account handlers, and businesses.”

To be Ethical Champions, PR and communications agencies had to demonstrate the following four key attributes:

  • Staff welfare: Do you believe that a happy, healthy staff leads to a better service for clients? Do you do the utmost to ensure their wellbeing?
  • Ethical account management: Are you mindful of the moral aspects of account work? Are your staff encouraged to express their own ethical concerns?
  • Recruitment and retention: How do you ensure that interview candidates are sourced from the broadest pool? How do you ensure that interns are given valuable, structured internships?
  • Ethical business practices: What structures do you have in place to ensure that the way that you do business is as ethical as possible?


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