The Public Relations and Communications Association (PRCA) has announced that it will launch PRCA Latin America (PRCA LATAM) in Q1 2020, with Ketchum Argentina CEO, Gustavo Averbuj confirmed as its inaugural Chairman.
Headquartered in Buenos Aires, Argentina, PRCA LATAM will bolster the Association’s work to elevate global standards of communication.
The new branch -led by PRCA LATAM Director Isobel Arrowsmith- will provide representation, resources, training, and networking opportunities to PR and communications professionals across Latin America.
PRCA LATAM members will gain access to the full range of benefits and services available PRCA member globally, as part of the world’s largest PR Association.
The PRCA’s latest international expansion follows the launch of PRCA MENA in 2016 and PRCA SEA in 2018, based in Dubai and Singapore respectively.
Isobel Arrowsmith MPRCA, Director, PRCA LATAM, said: “Every PR professional – regardless of their sector or geographical location – deserves strong and vocal representation. The PRCA already serves more than 30,000 communications professionals, and our expansion into Latin America shows our commitment to growing our global community. I aim to bring further thought leadership, networking opportunities, and vigour to this ambitious market.”
Francis Ingham MPRCA, Director General, PRCA, said: “It is a proud moment for me to announce that PRCA Latin America will launch at the beginning of next year. Our status as the world’s largest PR Association; our expansion into Dubai and Singapore over the past three years; and our management of ICCO gives us a global perspective that will prove crucial to ensuring our success in Latin America.
“I’d like to congratulate Gus and Isobel on their appointments. Together, their leadership will help us deliver tangible benefits to our new members across Latin American, as we build further bonds between the international community.”
Gustavo Averbuj CMPRCA, CEO, Ketchum Argentina, said: “In a globalized world, I am proud to lead the Argentinian PR professional community in its effort to integrate into the world-leading organization in our field.”
PRCA LATAM will host events in the region in anticipation of the 2020 launch, starting with ICCO’s World PR Report: Latin America Launch on 13th November in Buenos Aries. Email Isobel Arrowsmith to book.