PRCA launches COVID-19 Creativity Survival Kit

The Public Relations and Communications Association (PRCA) has launched a new initiative, enabling public relations and communications professionals to be more resourceful in responding to the impact of COVID-19.

The new ‘COVID-19 Creativity Survival Kit’ is designed to enable practitioners to think differently, to be more creative to face their immense challenges during the lockdown and beyond. Each week a new tool is being launched to provide new insights, inspirations and ideas.
The Survival Kit is designed to cover four key dimensions to stimulate new response covering:

– Responding to pandemic – how to reveal your authentic quality and finding ways to show it
– Exploring new ways of doing using the disruption to reflect on new services and ways of delivery
– Preparing for post-lockdown of a ‘new normal’
– How to hit the ground running to seize early initiatives.

The first week’s creativity tool features a series of role models who have responded heroically and positively to the Coronavirus pandemic. They range from Jacinda Ardern, the Prime Minister of New Zealand who took a pay cut to demonstrate how she is ‘sharing the pain’ to Captain Tom Moore and his heroic zimmer frame walk raising £20 million to inspire the extraordinary.

Download your week 1 COVID-19 Creativity Survival Kit tool here. Each week, the new toolkit can be found on our COVID-19 – Support & Resources page.

PRCA Director General Francis Ingham MPRCA, said:
“We’re focused on providing all the support we can to our members and the wider PR industry during this time. With thanks to Andy Green, the ‘Creativity Survival Kit’ will help to spark our members’ thinking to be better primed for spotting new opportunities and to be better prepared for the post-lockdown ‘new normal’.”

The toolkit was co-produced with leading creativity expert Andy Green, the author of ‘Creativity in Public Relations’. He has trained more than 5,000 professionals in creative thinking skills even running creativity classes on the pre-lockdown London Tube. Andy also delivers the PRCA ‘Transform your Creativity’ and ‘Brand & Brand Storytelling’ workshops (new online courses available in May).

Check out Andy’s blog: ‘Why you need to be even more creative during the COVID-19 pandemic’.
The ‘Creativity Survival Kit’ is the latest in a series of responses by the PRCA to support and help members and the PR community during COVID-19. Earlier this month the Association launched the NextGen Global Creative Challenge and the Global COVID-19 Taskforce’s free consultation service to help communications leaders manage their organisations and agencies through the COVID-19 crisis.

If you have any questions, please contact Andy Green at:

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