The Public Relations and Communications Association (PRCA) has launched a new initiative, enabling public relations and communications professionals to be more resourceful in responding to the impact of COVID-19. The new ‘COVID-19 Creativity Survival Kit’ is designed to enable practitioners to think differently, to be more creative to face their immense challenges during the lockdown and beyond. Each week a new tool is being launched to provide new insights, inspirations and ideas. The Survival Kit is designed to cover four key dimensions to stimulate new response covering: – Responding to pandemic –…
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