PRCA launches Ethical Champions

The Public Relations and Communications Association (PRCA) has launched the second annual Ethical Champions, its standard of excellence to recognise the PR and communications agencies that are ethical and proud of it.

Ethical Champions comes as part of the PRCA’s work to raise standards and celebrate those who uphold the highest standards, providing a guiding light for the entire PR and communications industry.

Francis Ingham MPRCA, Director General, PRCA, said: “A key priority for the PRCA in 2018 is to provide strong leadership around the importance of ethical professionalism. Ethical Champions plays a big part in that focus, as it will recognise the consultancies that are doing their best to be model employers, recruiters, account handlers and businesses.”

To be an Ethical Champion you must demonstrate the following four key attributes:

Staff welfare: Do you believe that a happy, healthy staff leads to a better service for clients? Do you do the utmost to ensure their wellbeing?

Ethical account management: Are you mindful of the moral aspects of account work? Are your staff encouraged to express their own ethical concerns?

Recruitment and retention: How do you ensure that interview candidates are sourced from the broadest pool? How do you ensure that interns are given valuable, structured internships?

Ethical business practices: What structures do you have in place to ensure that the way that you do business is as ethical as possible?

Those entering should provide up to 1,000 words responding to all four areas, in order to provide a 360 degree insight into the ethical positioning of the agency. The winners will be announced at a free-to-attend drinks reception in March. The entry fee is £115+VAT per entry.

There are five categories:

  • Very small agency: Up to £500k turnover
  • Small agency: £501k to £1.5m turnover
  • Medium agency: £1.51m to £2.5m turnover
  • Large agency: £2.51m to £7.5m turnover
  • Very large agency: More than £7.5m turnover

To find out more, click here:


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