Sky and the Premier League are working together to use their global reach and appeal to raise awareness of the environmental issues caused by plastic. The partnership will aim to inspire Premier League clubs and fans across the world to take positive action and reduce their single-use plastic intake, making small changes that will have a big impact.
For the clubs, the Premier League will provide support and guidance on how they can phase out single-use plastic from their stadiums and operations. They will be supported by the Sky Ocean Rescue Ninjas, a specialist team of plastics experts who are dedicated to helping businesses reduce their single-use plastic usage. This means in the future single-use plastic litter at matches could be a thing of the past.
One club leading the way is Tottenham Hotspur. Its state-of-the-art new stadium, due to open next season, will be free from plastic straws, stirrers, cutlery and its retail outlets will phase out standard 5p carrier bags.
Sky and the Premier League are also coming together to inspire young fans. Through the Premier League Primary Stars programme, which reaches 15,000 primary schools in England and Wales, children will be able to learn about what it means to be single-use plastic free. Using fun games and challenges, they will learn how they can make a difference and educate their parents in the process.
For secondary school pupils, the Premier League also runs the Enterprise Challenge, an opportunity to present ideas about tackling a specific issue to Premier League Executive Chairman Richard Scudamore. Next season’s challenge will be a Sky Ocean Rescue theme, giving young people a chance to showcase their ideas and innovations on how to reduce the impact of single-use plastic.
Fans will be able to hear all about the new partnership on Sky’s Monday Night Football coverage of Tottenham Hotspur versus Watford. This will include a takeover of Wembley and an appearance by Plasticus, the famous Sky Ocean Rescue whale, made from 250 kilograms of recycled single-use plastic, the same amount dumped in our oceans every minute.
Barney Francis, Managing Director, Sky Sports, said: “Football has a unique ability to reach billions across the world and I’m delighted that the Premier League and clubs throughout the country are getting involved. Inspiring simple everyday changes will help stop our oceans drowning in plastic, today is an opportunity to call on fans of the game to join us and #PassonPlastic.”
Richard Scudamore, Executive Chairman, Premier League, added: “We are extremely proud to be joining Sky Ocean Rescue in the fight to save our oceans. As an organisation with a global audience we, and our clubs, are able to encourage people around the world to think and take positive action to reduce their use of plastic.”
Daniel Levy, Chairman, Tottenham Hotspur, said: “We are dedicated to minimising the environmental impacts of our activities and are committed to playing our part in reducing single-use plastics across our club operations. We shall be encouraging our suppliers, partners and supporters to help us to phase out their use. This is a worldwide problem so we are delighted to see the announcement of this partnership to further raise awareness and continue to drive home this message to an even bigger audience.”
Scott Duxbury, Chairman, Watford FC, said: “As a club we are committed to looking at where we can make changes to our operations to reduce plastic usage. We are working with our partners and suppliers to form a sustainable plan to minimise and, where possible, eradicate any reliance on single-use plastic. This is a global issue and it is important that we lead by example to encourage our community and fans to also take action.”
Find out how you can #PassOnPlastic here.