Primark has announced a global partnership with Fairtrade with the launch of a new beauty collection across all 14 markets. Part of Primark’s Wellness collection, the new range features body butter, bath oil, face cream, balm to oil cleanser, multibalm and hand cream, which are all made using Fairtrade certified shea butter and olive oil. The products will be available in a select number of stores across Europe and the U.S.
The partnership was founded upon Primark and Fairtrade’s shared values of offering more sustainable products and improving the livelihoods and resilience of people across supply chains. Each product from this new range will display the FAIRTRADE Mark which shows it has been certified to offer a better deal for the farmers and workers involved. The new product line will benefit shea butter and olive oil producers who are now able to sell their produce on Fairtrade terms.
Fairtrade sourcing enables economic, environmental, and social benefits aimed at improving the livelihoods of farmers and workers. Shea butter is a valuable source of income for women in rural areas. This means shea butter farmers are more able to live decently, develop autonomy and entrepreneurship and improve their ways of working. For olive farmers, Fairtrade certification means producers have access more sustainable, long-term contracts and earn a higher price for their oil, so they can build a better life for their families and communities.
Lynne Walker, Director at Primark Cares, said:
‘Our Primark Cares ambition is to make more sustainable products affordable for everyone while improving the lives of the workers who make our products. We know we can’t do this alone and so we’re delighted to partner with Fairtrade to work together towards our shared goals. This partnership will help us deliver on our ambition by offering an affordable beauty collection, at scale, which helps provide better opportunities for farmers without a high price tag.’
Anna Barker, Head of Commercial Partnerships at the Fairtrade Foundation said:
‘We are pleased to be working with Primark on six new Fairtrade certified cosmetic wellness product lines which will mean that shea nut and olive oil producers can sell more of their produce on Fairtrade terms.
‘The move means an exciting opportunity to tell Primark’s customers about Fairtrade cosmetics and the ingredients they contain and help build a new market and fairer future for farmers. Fairtrade wants to leverage this launch to reach new and younger audiences, exciting them about Fairtrade and building growth for the future. Look out for the FAIRTRADE Mark on products in store, it stands for education, empowerment, fairer incomes, and training to support farmers to adapt to climate change.’
The partnership with Fairtrade is the latest development in Primark’s ambitions to make more sustainable products everyone can afford, reduce its impact on the planet and improve the livelihoods of workers through Primark Cares.