The PRCA’s Race and Ethnicity Equity Board (REEB) has launched PRISM – a new mentoring programme designed to empower professionals from all ethnicities to succeed in public relations and communications.
Freely available to PR and communications professionals globally, PRISM offers a structured mentoring programme across all sectors. The programme has been created to provide meaningful support to Black, Asian and ethnically diverse professionals, with the aim of inspiring a generation of talent to finally progress to the highest levels of seniority.
Mentoring takes place over an initial six-month period and comprises six virtual or face-to-face meetings. All mentors will be required to attend a 90-minute training session before their pairing and all PRISM participants must abide by REEB’s founding principles based on respect, sensitivity and confidentiality.
PRCA REEB Chair Barbara Phillips MPRCA said:
“We all need help at every stage of our careers. And professionals who are Black and Asian need PRISM, as it acknowledges that their struggle to reach the highest echelons of our industry will be different and likely more emotionally arduous than their White counterparts. We have created a meaningful, impactful programme.
“For mentees this means more than a quick coffee squeezed in when your mentor can spare the time. And for mentors this means supporting, sponsoring and doing everything in your power to help your mentee succeed. It’s for the professionals new to the industry and the senior practitioners knocking on the C-suite door, waiting for someone to finally let them in. We are expecting some really great results.”
PRCA Director-General Francis Ingham MPRCA commented:
“Our industry must do more to give Black, Asian and ethnically diverse professionals the opportunity to succeed. PRISM won’t create change overnight but will play an essential role in creating a fair and level-playing field for professionals from all backgrounds. I would like to thank Barbara and REEB for their leadership, as well as People Like us and the UK Black Comms Network for their valued support.”
Further information on PRISM and how to apply can be found here.
PRISM – the new mentoring and support programme from PRCA REEB
