Red Shoe Movement Aims for a Global Leap of Consciousness in Gender Equality

For the first time ever a fleet of ships rings the bell around the globe for gender equality. As part of its #IWDleader campaign that runs throughout March, Women’s History Month, the Red Shoe Movement unveils the “Ring the Bell on the 7 Seas” with Celebrity Cruises, a Red Shoe Movement® Gender Equality global initiative.

On March 8, Celebrity Cruises’ President and CEO, Lisa Lutoff-Perlo, will ring the bell onboard the Celebrity Summit in Fort Lauderdale, Florida echoing the UN Global Compact and stock exchanges worldwide ringing the bell for gender equality. In tandem, Captains of the Celebrity fleet worldwide, along with their global offices will host bell-ringing ceremonies. Guests and crews are invited to wear red shoes and ties in support of the Red Shoe Movement’s mission to accelerate representation of women at the top. 

“We are very excited to have Celebrity Cruises on board for this initiative. Working with Lisa Lutoff-Perlo and her team during the last couple of years (she was the keynote guest at our 2017 Signature Event, and a 2017 RSM Hall of Fame honoree,) we know how committed they are to inclusion at all levels. Lisa continues to go out of her way to champion and to be a role model for women inside and outside her company,” said Mariela Dabbah, founder and CEO, Red Shoe Movement.

For Lutoff-Perlo this is an opportunity to continue fulfilling her passion and her vision. “We are thrilled to partner with the Red Shoe Movement to carry out this industry-first initiative and bring the message supporting gender equality to every corner of the world with our ships.  As a female President and CEO in an industry that continues to need more women on the bridge and in leadership positions, I am committed to this issue.  In just 18-months, we have raised the men/women ratio on the bridge from 3 to 21%, and this will continue to grow.  For our guests and crew to stand together as they Ring the Bell for gender equality is quite special.” shared Lutoff-Perlo.

In March, the 2018 Hall of Fame honorees were revealed. With the motto “Honoring Leaders Who Walk the Walk,” the Hall of Fame honors individuals who effectively foster 100% of their talent, regardless of their gender, inside and outside their organizations.

The leaders celebrated this year are: Ismael Cala, Life Strategist. Best Selling Author. International Speaker; Deborah Gillis, President & CEO, Catalyst; Andrés Gabriel Graziosi, President Latin America & Canada Region, Novartis Pharmaceuticals; Dr. Sheila Robinson, Publisher & CEO, Diversity Woman Magazine and Núria Vilanova Giralt, Founder & President, ATREVIA. 

To further inspire gender inclusion, on March 15 the RSM rolls out the Red Shoe Leader Award, which highlights leaders, projects, or organizations that have had an impact on the issue of gender inclusion during the previous year, or that have successfully implemented the RSM methodology or its awareness campaigns. Two winners will be announced monthly. The March awardees are: Karina Mazzocco, renowned Argentine TV host, and Ali Curi, President, HPNG. 


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