RSPCA Launch touching Video Campaign Featuring an Abandoned Puppy

Forget Moz the Monster and Kevin the carrot – the RSPCA has thrown it’s hat into the ring for best Christmas advert with the story of Woody the abandoned toy pup.

The tear-jerking video tells the tale of Woody the Christmas pup who is thrown out with the rubbish before being rescued and taken in for care by the RSPCA.

Part of the film was shot at RSPCA Birmingham Animal Centre, manager Deborah Caffull said: “While this video shows the tale of a toy dog –  the sentiment behind the story is very real.

“We rescue, rehabilitate and rehome dogs just like Woody every day, all year round.

“It was lovely to show all the different aspects of the work we do – from the inspector rescuing the dog, to him being treated by vets, looked after by our canine carers and volunteers before being rehomed.

“This time of year is very busy for us as an animal rescue charity and everyone pulls together to help the animals that come into our care – and this video really shows that.”

Broadcast manager at the RSPCA, Alan Laxton, was part of the three-strong in-house team that made the film. He said: “It was great to be able to reflect the work of the staff at the RSPCA and also the story of so many dogs – and other animals that come into our care.

“Staff gave up their own time to help us with the filming and while this story is of a toy dog – with a twist at the end – this story is played out every day across the RSPCA, but for real. We take in the most cruelly treated and neglected animals from across England and Wales and work hard to rescue, rehabilitate and rehome them.”

The RSPCA is braced for 2,000 calls a day this festive season as it launches its Kindness at Christmas Appeal to help care for abused, neglected and sick animals.

To help the RSPCA to continue rescuing, rehabilitating and rehoming animals in desperate need of care, and to support the charity’s ‘kindness’ campaign, please visit

Soundtrack to be Released as a Single

The acoustic version of Simply Red’s Stars is the soundtrack to the charity’s Kindness at Christmas video that highlights the work of RSPCA inspectors, care staff, vets and volunteers.

Proceeds from the single are being donated to the RSPCA to help in their work rescuing, rehabilitating and rehoming thousands of animals every year. The charity is expecting to take in around 19,000 animals this winter.

Lucy Ellie Cooper, who works at the charity, said: “This was a lovely opportunity for me to combine my two loves – animals and music. Outside of my job at the RSPCA I am a country music singer and songwriter, so when the chance came up to record such a fantastic and well-known song for the charity’s Christmas video, I jumped at it. I really hope people will take Woody’s story into their hearts and support the RSPCA this winter.”


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