Salesforce and United Way Worldwide Introduce New Philanthropy Cloud Volunteering Capability, Announce Kellogg Company and Deloitte as Customers

Salesforce, the global leader in CRM, and United Way Worldwide, the world’s largest privately funded nonprofit, today announced a new volunteering capability for Philanthropy Cloud that allows employees to volunteer and connect with the causes they care about. Salesforce and United Way are also announcing Deloitte and Kellogg Company as customers, leveraging Philanthropy Cloud to provide a seamless and transparent giving and volunteering experience for their personnel.

A Partnership to Revolutionize Philanthropy
Today, new generations of the workforce expect and demand that companies take a leading role in making the world a better place. Additionally, customers are increasingly basing their buying decisions on corporate values. In fact, 76% of customers believe companies are responsible for giving back to their communities.

Launched in 2018, Philanthropy Cloud is a platform for employees to find opportunities to engage in their communities. With more than 60,000 corporate partners, United Way engages with their employees to improve lives and strengthen communities around the world. The organization’s corporate partners contribute billions of dollars and countless volunteer hours to help those in need. Together, Salesforce and United Way are connecting corporations, employees and nonprofits at scale.

Tracking Impact on One Single Platform
In addition to giving to causes by donating money, employees want to volunteer their time and skills. According to Povaddo, 68% of employees want their employers to provide volunteer opportunities. Philanthropy Cloud has redefined community engagement in the workplace. With this tool, not only can employees connect with opportunities, companies can now automate the management of workplace campaigns and efficiently report on them. With this new volunteering capability, Philanthropy Cloud will now enable employee-driven philanthropy through a single platform to track employee giving and report on impact.

New key features include:

  • Skills-Based Volunteering – Employees don’t just donate their time; now with Philanthropy Cloud, they can donate their skills. Salesforce Einstein AI matches volunteering opportunities to each employee’s skills in a personalized dashboard.
  • One Integrated Platform – For the first time, employees can see giving and volunteering opportunities and reporting side by side. They can choose whether they want to donate their money, time, or both in the same interface.
  • Champion Role – With Philanthropy Cloud, companies can designate Champion Roles, which allow the most enthusiastic employees to create volunteering opportunities, share stories, and make volunteering contagious.

“ Philanthropy Cloud is ushering in a new era of corporate giving, and we’re thrilled to expand upon the innovations to make it even easier for employees to get involved,” said Rob Acker, CEO, “New generations of the workforce expect and demand that corporations take a leading role in making the world a better place, and Philanthropy Cloud is delivering this solution.”

“The Philanthropy Cloud platform is the cornerstone of United Way’s commitment to changing how employers empower their employees to effect real change in their communities and to creating a real community of philanthropy in the workforce,” said Brian Gallagher, president and CEO, United Way Worldwide. “With the new volunteering capability, we are poised to help businesses mobilize their full game-changing potential in the communities where their employees live, work and play. We are excited by the momentum we’re seeing around Philanthropy Cloud and look forward to continuing to work with employees and employers in more ways to advance our fight for the health, education and financial stability of every person in every community.”

“Engaging employees with their communities is a growing focus for companies today in an effort to align employee and business values,” said Rebecca Wettemann, VP Research at Nucleus Research. “The new volunteering capabilities in Salesforce.Philanthropy Cloud will help deepen employee engagement, attract and retain talent, and elevate the workplace culture.”

Trailblazing Companies Choose Philanthropy Cloud to Help Accelerate Social Good
Kellogg Company, a global food company that strives to nourish families so they can flourish and thrive, has been a partner of United Way for more than 90 years. With Philanthropy Cloud, Kellogg is now able to further elevate its Kellogg’s® Better Days commitment to help end hunger and create Better Days for 3 billion people by the end of 2030. The company is deeply committed to advocating on behalf of hungry children everywhere and engaging people to help address the important issue of food security. Philanthropy Cloud will better enable Kellogg’s employees across the U.S. to donate their time, money, and skills to the causes of their choice.

“From our earliest days, Kellogg has been a purpose-driven company with a heart and soul,” said Stephanie Slingerland, global philanthropy lead for Kellogg Company and executive director of the company’s charitable funds. “Our employees are committed to giving back – from lending a hand when disaster strikes to packing thousands of meals for families in need. With this state-of-the-art tool and support from our partners at United Way, we’re able to better engage our employees and create even more Better Days for people and communities.”

Deloitte, a global provider of industry-leading audit, consulting, tax and advisory services, has been working with Salesforce as a go-to-market alliance since 2006. The organization is also committed to driving positive, societal impact with its corporate citizenship initiatives. In the U.S., Deloitte engages up to 25,000 professionals to volunteer annually in communities nationwide during its “Impact Day” of service and also inspires year-round volunteering to help build bridges to opportunity through programs such as mentorship through its RightStep™ college readiness initiative. Most recently, Deloitte has been recognized by Fortune’s The 50 Best Workplaces for Giving Back and People magazine’s Companies that Care for its corporate social responsibility programs. With Philanthropy Cloud, Deloitte will further connect its professionals’ volunteering activities to corporate giving initiatives and most importantly, to the causes and communities that matter most to them.

“We believe that the power of human connection can help foster a more productive, innovative, and inclusive society. Our mission is to serve as a catalyst for community-powered social impact by harnessing the collective power of Deloitte’s people and network to help change lives, build stronger systems, and shape the future,” said Doug Marshall, managing director of Corporate Citizenship, Deloitte LLP. “Integrating’s Philanthropy Cloud into our corporate citizenship engine is a natural fit given our long-standing relationship with Salesforce and our commitment to fostering employee volunteerism. By empowering our employees to give back to causes that are important to them, we can help achieve lasting social impact for the greater good.”

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