Aii Announces Lead Funders for New $250M Fashion Climate Fund, Uniting Brands, Philanthropic Donors, and Industry Stakeholders

Apparel Impact Institute (Aii), the nonprofit organization dedicated to operationalizing and accelerating climate action and sustainability solutions in fashion, announced today the lead funders in its new $250M Fashion Climate Fund: Lululemon, H&M Group, H&M Foundation, and The Schmidt Family Foundation. Aii and its lead partners have established the Fashion Climate Fund to drive collective action to tackle fashion’s supply chain emissions. By leveraging a first-of-its-kind collaborative funding model for fashion between philanthropy and corporate entities, the Fund could unlock an estimated $2B in blended capital across various asset classes,…

ASOS, Boohoo and Asda investigated over fashion ‘green’ claims

The Competition and Markets Authority (CMA) will be scrutinising eco-friendly and sustainability claims made by ASOS, Boohoo and George at Asda about their fashion products, including clothing, footwear, and accessories. The move comes as part of its ongoing investigation into potential greenwashing and follows concerns around the way the firms’ products are being marketed to customers as eco-friendly. In January this year, the CMA turned its eye to the fashion sector, where an estimated £54 billion is spent by consumers annually, and its initial review identified concerns around potentially misleading…

Better Cotton brings together Global Fashion Brands to ensure cotton traceability

Better Cotton has convened a group of leading international retailers and brands to help enable the delivery of new traceability solutions and bring greater visibility to the cotton supply chain. These include names like Marks & Spencer(M&S), Zalando and BESTSELLER. The panel has pulled together an initial £1m tranche of funding. It will work with suppliers, NGOs and independent experts in supply chain assurance to develop an approach that meets the pressing needs of industry today. Traceability within the cotton supply chain will soon become a market “must” with legislators on…

Sustainable fashion search engine, Ethical Clothing, launches in the US & Canada with thousands of searchable, ethically produced clothes

An uptick in the importance of brand values and consumer consciousness has resulted in not only large high street brands taking sustainable fashion seriously, but also a significant increase in new smaller brands that have sustainability baked into their DNA. Studies in the US show that more than two thirds of Americans are willing to pay more for sustainable products, but most (74%) don’t know how to identify them. The launch of Ethical Clothing’s sustainable fashion search engine in North America aims to resolve this problem. The sustainable clothing search…

Sustainable fashion’s flagship event and UK charity shops in brand new sponsorship deal

The Charity Retail Association sponsors Sustainable Fashion Week 2022 in a win-win partnership that brings together the UK’s primary sustainable shopping experience and community-based action to support a change in our relationship with fashion. Sustainable Fashion Week, running 16-25 September, is a week of grassroots activity, gathering people together to inspire, upskill and empower them to make sustainable fashion choices. The four themes of the week’s activities are rewear, repurpose, regenerate and reconnect – each theme has calls to action that support a turn towards the sustainable and away from…