ASOS, Boohoo and Asda investigated over fashion ‘green’ claims

The Competition and Markets Authority (CMA) will be scrutinising eco-friendly and sustainability claims made by ASOS, Boohoo and George at Asda about their fashion products, including clothing, footwear, and accessories. The move comes as part of its ongoing investigation into potential greenwashing and follows concerns around the way the firms’ products are being marketed to customers as eco-friendly. In January this year, the CMA turned its eye to the fashion sector, where an estimated £54 billion is spent by consumers annually, and its initial review identified concerns around potentially misleading…

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‘Green’ claims: CMA sets out the dos and don’ts for businesses

Last year, the Competition and Markets Authority (CMA) announced that it was investigating the impact of green marketing on consumers, in line with its annual plan commitment. As part of this, the CMA recently led on an analysis of websites – alongside other global authorities – which found that 40% of green claims made online could be misleading. The CMA is now seeking views on draft guidance for businesses about ‘green’ claims. This is based on a careful review of how these claims are being made and how people respond…

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#FuturePRoof guide tackles influencer marketing governance for public relations

#FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. It provides clear guidance for practitioners and influencers themselves. The #FuturePRoof guide aims to give public relations a voice around the critical area of governance for influencer marketing. It’s a challenging area of practice that sits between marketing and public relations, and earned and paid media. Follow this link to access the guide: https://www.futureproofingcomms.co.uk/we-are-all-influencers-now There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the…

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ASA Launch New guidance launched for social influencers

The ASA/CAP have launched a new guide to help social influencers stick to the rules by making clear when their posts are ads. The Influencer’s Guide has been developed in collaboration with the Competition and Markets Authority (CMA). The Influencer’s Guide is an online resource that aims to help all parties involved in influencer marketing to follow the rules. It includes: What the rules are What the ASA considers to be an ad How to make clear ads are ads What the CMA’s requirements are What happens if someone makes…

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CIPR welcomes CMA investigation into influencer endorsements

The Chartered Institute of Public Relations (CIPR) has welcomed an announcement by the Competition and Markets Authority (CMA) on the need for clear labelling of paid endorsements by social media influencers. The CMA launched an investigation following concerns that social media influencers are not declaring when they have been paid or rewarded to endorse goods or services. The body, which has the power to take enforcement action, has written to celebrities and social media influencers to gather information on their business agreements. According to last year’s CIPR  State of the Profession research, more than half (52%) of…

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