The ASA/CAP have released a post called: The Depiction of Older People in Advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our new research has revealed that too many advertisers are behind the times when it comes to ageing. The study, which involved focus groups and a survey of over 4,000 UK adults, found that many older people feel invisible in mainstream advertising, reduced…
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WRAP EU hold talks on Mandatory Food Waste Reporting, Textiles EPR and Circular Living in Europe
WRAP EU hosted its first major event in Brussels last month to discuss key incoming EU policies under the revised Waste Framework Directive, and how to transform Europe towards more circular living. The special meeting convened members of the European Commission, senior business executives from the food, plastics and clothing sectors, bankers, NGOs, trusts & foundations and MEPs. Delegates were invited to discuss how the EU can move from a damaging linear business model of take, make and dispose to a more Circular Living model of reuse, repair and remanufacture…
11 Black-owned businesses shortlisted for the Compass scheme
Bauer Media Outdoor UK, in partnership with Jamii, has announced the shortlist for its 2025 Compass initiative, aimed at empowering Black-owned businesses through free outdoor advertising. The scheme, which offers a £250,000 prize pot, will provide five winners with national digital Out of Home advertising campaigns worth £50,000 each to help scale their businesses and increase their visibility.. The 11 shortlisted businesses for 2025/2026 campaigns are: AMARI AMARI – a fashion brand specializing in contemporary luxury socks Blue Turaco Coffee – a specialty coffee company that sources high-quality beans…
The One Club Opens Call for Entries For Global Young Guns 23
The One Club for Creativity has opened the call for entries for Young Guns 23, the leading global competition to celebrate international creative professionals age 30 or younger. Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives. The program is open to creatives ages 30 and under who have been working for at least two years, full-time or freelance. Eligible entrants can submit a combination of professional and personal work. The online entry system is open, with the reduced-fee…
Charities, local authorities and the public to bear cost of UK’s used textiles crisis
Global environmental action NGO, WRAP has issued a stark warning: if the UK’s used textile sector goes under, charities, local authorities and consumers will have to pay the cost of dealing with unwanted used textiles. WRAP predicts the cost of the sector collapsing would be an additional £64 million per year in costs of gate fees for local authorities for disposal of used textiles. This is further to the £73 million local authorities already pay for the textiles citizens currently put in the bin. The cost of collecting and sorting worn-out…