Search Results for: Greenwash

UK public seek out ‘good’ businesses but lack trust over claims

Stuart Mitchell

New research has revealed that 80% of the UK public would favour shopping from companies that are doing good for people and the planet, yet only 22% find it easy to identify whether a company means what they say when considering buying from them1.  The data is released as over 1,200 UK businesses, known as Certified B Corporations (or B Corps) celebrate this year’s B Corp Month by demonstrating how they go beyond business norms to transform the economic system for the better. The ongoing climate crisis and widening social…

New IPA Foundation Certificate explores real-world application

Stuart Mitchell

The world’s number one professional advertising qualification, the IPA Foundation Certificate, has added real-world scenario-based tasks to its syllabus to help delegates understand how to translate the learning into the day-to-day life of an advertising practitioner. Using Tesco as a case study, the new look qualification tasks learners with outlining what they would do when working on the account and explains how BBH and MediaCom responded to each situation on their way to IPA Effectiveness Awards Grand Prix in 2020. In addition, the 2023 IPA Foundation Certificate looks at key…

Greenhushing must not impact sustainable action

Stuart Mitchell

LRQA, a leading global assurance partner, has warned that organisations must not lose focus on their sustainability targets amid claims of ‘greenhushing’ expected to rise this year. Greenhushing is the term given to organisations who are hesitant to share progress on sustainability goals to avoid external scrutiny. It is expected to rise up the agenda for some organisations, as scrutiny increases on sustainability statements. For example, it was recently reported that the EU plans to crack down on inflated claims around products’ environmental credentials through the introduction of ‘proportionate’ penalties.…

Media Smart To Help Young People Understand Environmental Claims In Advertising

Stuart Mitchell

UK advertising’s award-winning non-profit education programme, Media Smart, has launched an awareness campaign for teachers, parents and young people to help them understand environmental claims in advertising and marketing. It is releasing a simple five-point guide and short film, accompanied by a social media campaign featuring a series of vox pop films from young people, to increase awareness of what constitutes greenwashing and support the work of the Advertising Standards Authority (ASA). The campaign by the advertising literacy programme is in response to research showing 52% of teenagers are concerned…

‘Consistency, Collaboration And Coherence’ Vital To Embedding Sustainability In Global Finance Sector

Stuart Mitchell

Experts in green finance have highlighted the importance of global consistency and collaboration to drive change across all aspects of the ESG agenda, as new BSI guidance designed to ‘demystify’ sustainability principles for financial sector organizations is launched. Speaking ahead of an event at Bloomberg in London, Nigel Topping, the former UN High-Level Climate Action Champion, said: ‘The new narrative of change has to be collaboration and not competition. Ensuring all in the financial sector are talking the same language and tackling the heart of the issue is essential.’ Topping…