The ASA/CAP have released a post called: Influencers and health professionals: Cut the waffle when it comes to health claims in food ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Did you know that the CAP Code prohibits the use of health claims for foods unless they are authorised on the GB NHC Register? And that ads shouldn’t make health claims for foods…
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Brady Launches Campaign to Mobilize Healthcare Professionals in the Fight Against Gun Violence
Brady’s This is Our Lane initiative — a community of thousands of healthcare professionals led by gun violence survivor and Johns Hopkins trauma surgeon Dr. Joseph Sakran — has partnered with dentsu health for a targeted six-figure advertising campaign of donated media calling on pediatricians, primary care practitioners, and healthcare professionals across all fields to bring the conversation on gun safety into patient care and the exam room. The campaign, which is This Is Our Lane’s first-ever paid media effort, directs users to a resource guide with evidence-based best practices,…
New mapping tool launched to help bring healthy food to those who need it most
New project, backed by the UK Government, will develop mapping tool to bring tackle food inequality. Households that may struggle to eat nutritious meals due to a lack of accessible healthy options are to receive government support as through 6 projects across the UK, the Secretary of State for Science, Innovation and Technology, Peter Kyle unveiled on Monday 7 July. One such project is based in Liverpool, where researchers are investigating the factors that influence the diets of people living in social housing and creating a mapping tool to help…
22 cities unite in new global partnership to strengthen urban resilience through public health and prevention
The Resilient Cities Network and Sustainable Markets Initiative’s (SMI’s) Health Systems Task Force, with support of Reckitt and Bupa, have launched a major new partnership to strengthen urban resilience by advancing public health and climate action in cities around the world. This SMI Lighthouse Project, titled Resilient Cities, Reimagining Health, brings together 22 cities across 15 countries, representing over 100 million people, to take collective action on climate-related health risks through city-led illness prevention, innovation, and collaboration. With health challenges rapidly worsening due to climate change, cities can help drive…
Proposed repeals of power plant carbon pollution and hazardous air pollutant standards threaten public health and the climate
Recently, the U.S. Environmental Protection Agency (EPA) proposed to repeal two regulations that it finalized last year: the carbon pollution standards existing coal-fired and new gas-fired power plants and the strengthened Mercury and Air Toxics Standards (MATS) for coal-fired power plants. “These regressive proposals are bad for public health and bad for climate, all to prop up some of the highest polluting power plants in the nation,” said Shaun Goho, legal director at Clean Air Task Force (CATF). “These standards were put in place for a reason – to fulfill…