Fund Launched To Support Families Of Healthcare Workers Who Gave Everything In 2020

The Healthcare Workers’ Foundation (HWF), the charity founded by NHS workers for NHS workers, has launched a Family Fund dedicated to support the families of NHS staff who have died from COVID-19. The Fund was created following direct feedback from healthcare workers, who expressed fear and anxiety about the impact their work may have on their lives and the lives of their loved ones. Through this initiative, the HWF will provide access to counselling and other practical support services, both during the grieving process and into the future, including respite…

Kaiser Permanente, Alliance for a Healthier Generation, and Discovery Education Offer New, No-Cost, Digital Resources Supporting Emotional Resiliency in Teachers and Students

In what has been an unprecedented and challenging year for schools across the U.S., educators now have access to new, no-cost digital content that supports their own and their students’ emotional resiliency from Ready, Set, RISE!, a unique virtual resource from Kaiser Permanente, Alliance for a Healthier Generation (Healthier Generation), and Discovery Education. Kaiser Permanente is the nation’s largest nonprofit and an integrated health system. Healthier Generation is a non-profit dedicated to creating environments supporting children’s physical, social, and emotional health. Discovery Education is the global leader in standards-aligned digital…

Eighteen Leading Health Organizations and Dr. Anthony Fauci Partner with the Ad Council and the COVID Collaborative to Help Healthcare Providers Better Understand and Answer Common Questions about COVID-19 Vaccination

The Ad Council and the COVID Collaborative have announced a new resource designed to address healthcare professionals’ questions about COVID-19 vaccination. The videos –which feature an introduction from Dr. Anthony Fauci–include experts from a diverse coalition of leading healthcare organizations and medical institutions sharing information around COVID-19 vaccine development and safety with their fellow physicians and nurses. The video series was developed in collaboration with the Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), National Institute of Allergy and Infectious Diseases (NIAID) and…

World Health Organization and Out There Impact join forces to use the power of mobile to prevent the ongoing spread of COVID-19 as world awaits vaccine rollout

Out There Impact, the impact division of mobile advertising and data monetisation company Out There Media, committed to using the power of mobile technology for the greater good, today announced that it is collaborating with the World Health Organization (WHO) to launch a global mobile education campaign looking to contain the ongoing spread of COVID-19. The two organizations will work together to distribute messages to more than three hundred million global citizens by early 2021 via Out There Impact’s mobile engagement platform and its mobile operator partners. This vast and…

CAP – Treating mental health responsibly

The ASA/CAP have released a post called: Treating mental health responsibly. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Mental health issues are an ongoing concern for many people in the UK, likely more than ever in this exceptionally difficult year.  With that in mind, advertisers have a responsibility to make sure their ads don’t have a detrimental impact on those affected.  There are…